McCann most awarded agency from India at Adfest 2017
McCann Worldgroup, India, won a Grand Lotus, 2 Gold, one Silver, and 4 Bronze
Date-wise News
Taproot Dentsu only Asian agency to win Integrated Gold Lotus at Adfest 2017 for Adidas Odds campaign
Taproot Dentsu also wins two bronzes for both its Adidas films
Self regulation is the ideal way ahead: Col. Rajyavardhan Singh Rathore, MoS, I&B Ministry
In an exclusive conversation with Anurag Batra, Chairman and Editor-in-Chief exchange4media & BW Businesssworld, Col. Rajyavardhan Singh Rathore, MoS, I&B Ministry spoke about the need for self regulation, the achievements of his Ministry and the need for Indian media to take the global route. Excerpts:
Winners Speak: e4m NEONS OOH Conference Awards 2017
The awards recognized exceptional work in OOH advertising and digital signage for the period January 2016 to December 2016
Integration with technology and expansion beyond metros identified as key areas for accelerating growth of OOH industry
Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead
DESSERTARIANFEST brings the best in desserts in a 3-day fest
The festival, which took place from 24–26 March, 2017, is the first of its kind in India
Starcom India appoints Navin Lalchandani as Vice-President, Buying
Lalchandani will steer media buying operations for all offline media, namely television, print, radio, and cinema across Starcom offices in Mumbai, Delhi, and Bengaluru
My daughter is already far better than I am and thinks way ahead for the company: Devendra Shah, Parag Milk Foods
As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond
Salt Brand Solutions bags mandate to re-brand AWPL
The approach will be holistic with the creation of sales collaterals, a new website, and corporate films to help package the offering in a manner that is relevant today
Let's talk about sex, baby: Durex Jeans gets the conversation rolling
The premium condom maker’s recent social media campaign with Ranveer Singh kept people guessing if Durex was really making a foray into a whole new product category - denim wear
Twitter looking to create paid subscription service
According to reports in Western media, Twitter is looking to build a more professional version of its core service centered around TweetDeck, its alternative desktop app/website for power users
Maxus bags ITC media mandate; sets up specialized 'Team ITC' to service account
The mandate is effective April 1st, 2017