The share of spends on digital media is expected to reach 24% by 2020 from the current 12%
SPN’s cluster of nine sports channels will now include Sony SIX, Sony Six HD, Sony ESPN, Sony ESPN HD, TEN 1, TEN 1 HD, TEN 2, TEN 3, and TEN Golf HD
Hosts week-long music and entertainment festival, ‘Dus ka Jashan’, in Tricity
In this role, Sanjay will drive strategy, capability development, and growth of Sapient’s India presence and maintain its status as hub of the company’s globally distributed delivery network
The brand creation mandate includes naming, brand identity, design, complete brand strategy, and communication
The agency will lead Imagica’s latest campaign, ‘Badi Interesting Jagah Hai’; manage digital content creation, social media marketing, and online reputation mandate for the brand
Digital media network re-organizes top brass: Siddharth Narula elevated as Chief Revenue Officer, Aditya Aima joins as Business Head – ASEAN and Minal Sharma as National Sales Head
With these 21 cities, the core Mirchi brand will expand its footprint deeper into strategically important and fast growing cities and states. Its presence will increase from 43 to 64 cities in India.
The MDEX determined each brand’s mobile performance against five dimensions: discoverability, mobile optimization, navigation and content, utility and usability, and driving desired actions.
Television commercial and digital campaign launched to create awareness for Content App
Ashish Bhasin’s quick takes on the DAN E4M report
Arnab Goswami spoke about the key lessons to keep in mind for a brand on the digital medium while speaking at the launch of the Dentsu Aegis Network exchange4media Digital Report
NDTV incurred a loss (EBITDA) of Rs 7 crore during the quarter ended December 31, 2016.
At the unveiling of the first DANe4mreport, Rossi spoke about mega digital trends, his predictions for brands and media industry in the near future, and more
In his new role, Varun will be handling India News, NewsX, NewsX HD and digital assets and he will be instrumental for providing strategic direction, leading teams and strengthening revenues for the organisations.