Star Plus retained its leadership in the third week of BARC 2017 (January 14-20) in the urban market with 444 million impressions. Rishtey continued to rule the rural market with 347 million impressions
A closed-door meeting was held on January 25 between government officials and senior media personalities
He succeeds Maurice Lévy as Chairman & CEO of Publicis Groupe
Will be out on stands today, carries an exclusive national poll that provides a referendum on Prime Minister Narendra Modi's demonetisation gambit
Matt Hooper on why he believes that 'conversational commerce' will revolutionise the contact centre industry in 2017 and beyond
It's part of India Direct airing in March on BBC World News and BBC.com; industry event with Spencer Kelly to take place on January 30 in Bengaluru
This campaign comprises creative execution across a bouquet of Entertainment, Movies, English Infotainment, and Lifestyle channels and select Hindi GEC HD channels/properties and regional channels. In addition to TV, the sale message is also being promoted across digital and social platforms like Google, YouTube, Facebook
Collaborates with award winning folk artistes to create #SaluteOurFarmers, composed by Matti Bani
As Chetan Mahajan the new President and CEO, India operations, of Hill+Knowlton Strategies, takes over charge from Radhika Shapoorjee, President India and South Asia of H+K, the two sat down to discuss the state of the Public Relations industry, and the plans Mahajan has for the organisation
According to the global marketing intelligence service, 84% of social sharing happens via dark social platforms whilst 90% of social marketing investment is on public platforms
As the war room shifts online, at least in part, political parties take to Facebook, YouTube, Twitter, Google forms, Livestream, Hangouts and other digital tools for deeper reach, connect
As India celebrated its 68th Republic day yesterday, broadcasters had varied offerings lined up for viewers, from movie marathons to special shows revolving around eminent historical figures and also documentary films
As India Today revamps its print magazine to suit the demands of contemporary readership trends, we get a low down on this re-imagined format from Raj Chengappa, Group Editorial Director, India Today (Publishing) and Ashish Bagga, CEO, India Today Group