The new CEO will focus on Bharti AXA’s go-to-market strategy of creating a balanced portfolio, driving new distribution tie-ups, and creating a customer-centric brand
The venture aspires to create a movement that will put the power of journalism into the hands of the citizens, and will be India's first footprint into global journalism
Warc, the global marketing intelligence service, has released its Asian Strategy Report 2017, an analysis of the region's most effective marketing trends based on insights from the 2016 Warc Prize for Asian Strategy
Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?
Bengaluru Football club and social media agency Autumn Worldwide have created digital videos in response to the Bengaluru NYE Mass Molestation incident
Influencer Marketing appeals to marketers as it empowers them to break the social clutter and connect with consumers in a meaningful fashion through authentic storytelling