BTVi appoints Muralidhar Swaminathan as Channel Director
Swaminathan comes with an experience of nearly 33 years in print and television broadcasting.
Date-wise News
ALT Balaji ropes in Manav Sethi as CMO
Sethi will be overseeing the company's entire communications strategy in India and international expansion
Maxus Asia Pacific appoints Anita Munro as Head of Trading
Munro replaces Nathan Cook, the former Maxus APAC Head of Trading
Big FM airs live radio show on Bus Q Shelters for Delhiites
The campaign titled ‘Sunte Hi Pyaar Ho Jaye’ aims at establishing a refreshing connection with listeners.
Amazon Prime Video India becomes Xilam Animation's subscription partner
The multi-year content deal includesthe immensely popular ‘Oggy& the Cockroaches’, ‘Zig&Sharko’, and many more animated series.
Ketan Desai appointed President North, GREY Group India
Desai will be based in GREY's Delhi office and will work closely with Sunil Lulla, Chairman and Managing Director, GREY Group India
Prashanth Challapalli joins Leo Burnett as Chief Integration Officer for South Asia
He Will report to Saurabh Varma, CEO, Publicis Communications India, at Leo Burnett, his key mandate predominantly includes operationalizing and scaling up Leo Burnett's unique methodology, PLAY, which puts context at the heart of creating content
Airtel, Flipkart, Pan Bahar Masala among others in the dock for flouting ASCI norms
In October 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 98 out of 162 advertisements. Out of 98 advertisements against which complaints were upheld, 37 belonged to the Healthcare category, 31 to the Education category, followed by 6 in the Food & Beverages category, 5 in Personal Care Category and 19 advertisements from other categories
APAC Effie Awards 2017 appoints Ashish Bhasin and Jean-Paul Burge as Heads of Jury
The remaining Heads of Jury and full jury will be announced soon
Ananda Vikatan Cinema Awards to be televised for the first time this year
10th Annual Ananda Vikatan Cinema Awards will be broadcast in the first week of February in two parts on Sun TV
Project Hers makes a case for toilets in every home
Citizen Dentsu seeks public support for a petition addressed to the President of India to have laws that will make it mandatory to build toilets in every residence
Guest Column: Immersive experiences will drive ad business in 2017: Surya Narayanan, Hungama Digital
As digitisation moves into a new phase in 2017, Surya Narayanan, Head of Business at Hungama Digital Services (HDS) lists out the trends the advertising businesses will have to factor in
O&M's new campaign for Asian Paints sees Ranbir Kapoor in a unique role
The dare was a truly refreshing and interesting take on the brief to establish UltimaProtek as the best waterproofing paint
Live video, Virtual Reality, Artificial Intelligence - key gamechangers in digital advertising in 2017
As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead
We plan to grow our customer base five-fold to 20 million by 2020: Ashish Shah, Pepperfry
Online furniture and home product marketplace Pepperfry has set up a target to achieve break even over the next three years. It is looking at improving gross margins and achieving scale