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Guest Column: Why 2016 will be remembered as the year when digital media entered the big boys' club: Vivek Bhargava, DAN

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If I go by such interactions with a cross-section of Indian entrepreneurs, it is that starting this year, the big boys who ran businesses began viewing digital media as an integral part of their business model, as critical as conventional media if not more. Going digital to them wasn't an alternate universe any longer, it was one in which they wanted to take decisions, not their subordinates, writes Vivek Bhargava, CEO, DAN Performance Group

Vivek Bhargava Dec 21, 2016 8:30 AM