The Michael Faber novel is being written and executive produced by Matt Charman (Bridge of Spies) and produced by Andy Harries (Strike Back) and Lila Rawlings (Left Bank Productions) with Kevin MacDonald (The Last King of Scotland) helming the director’s chair
The advertising and marketing world is reeling under the shocking news of the death of Anand Halve, veteran brand consultant and co-founder of Chlorophyll
He will help edit and give shape to the opinion pages of the International New York Times. The details of Peer’s new job are slated to be officially released by his employer on December 1
CCS won the multi-agency pitch by unveiling a 360 degree digital strategy for the brand, the x-factor being a mock TV commercial that encapsulated the agency’s vision for Urban Yoga
In its bid to build its digital presence, Jabardast HIT 95 FM has tied up with Digital Audio Ad Platform PayTunes
The partnership aims to integrate Bollywood OTT service on Vodafone Play
Inspite of brands adding extra incentives for people to use more of cards and e-wallets, there is currently a cash crunch situation in the market
FMCG, impulse purchase category, real estate, jewellery featuring among the most impacted categories
Media intelligence company Meltwater assessed the sentiments across sectors which appear to have been affected most by demonetisation where real sector had the maximum share of voice
The new craze is yet to pick up in India, with only the lifestyle and hospitality brands going for it till now. Brands like Pantaloons, Vogue, Red FM, Radio One, Yes Bank, JW Marriott Juhu and Sahar have picked up the challenge
The use of MarTech tools, brands can synchronise consumer data points collected through digital footprints and create detailed consumer profiles writes Kalpit Jain, CEO, netCORE Solutions Pvt Ltd.