Date-wise News
19 doctors felicitated with India News Health Awards
Andrew Clarance now multimedia editor at HuffPost India
Zee Marathi HD channel goes live from November 20
Publicis Capital Delhi appoints Nitin Pradhan as Head of Creative
Industry stalwarts laud Raj Nayak on winning the 'e4m Influencer of the year' Award
Express Group to further expand InUth team
NDTV outdoes previous fiscal year net losses in first two quarters
Shortlist for Indian Marketing Awards 2016 unveiled
Guest Column: Demonetisation's potential impact at the bottom of the pyramid - Habeeb Nizamuddin, IPG Mediabrands
The cost of disruption on account of demonetisation for brands and companies would be long term basis how the market dynamics play out. It could create entry points for newer players, create new definitions of essentials/non-essentials, restructure the dynamics of channel management, impact consumer behaviour possibly in an irreversible manner. The effects of these changes will be felt for a much longer time than the process of demonetisation itself, writes Habeeb Nizamuddin, CMO, IPG Mediabrands