In his earlier role as Senior Vice President and Executive Planning Director, he led the planning on several marque brands in the Delhi office
Titled ‘Resale Ka MRP’, integrated brand and media campaign to firmly establish OBV as industry standard for pricing of used automobile in India
Mittal leads GSMA Board delegation in a meeting with Prime Minister Narendra Modi
BARC India’s association with Amagi will provide transparent and quality data on geo-targeted advertising
Binary will cover customizable and dynamic modules under two key areas – the transition and the transformation roadmap
During Q2FY17, domestic consumer business grew at 2 per cent, while the company’s volume growth stood at 1 per cent during the quarter against 4 per cent growth in Q1FY17.
Colors replaced Star Plus to become the most watched channel in the urban markets. Star Plus slipped to the second spot while Zee TV took a leap to the third spot from fifth. Sony Entertainment Television slipped a spot to no.4. Also, Life OK witnessed a fall in the ratings as well as rankings. In the rural market, Zee Anmol maintained its lead followed by Star Utsav at no.2 and Sony Pal at no.3. Colors stepped up a spot to no.5 pushing Star Plus to no.6
Prior to entering the mobile advertising industry he’s worked with top companies such as Microsoft and Oracle.
This day- long event brought together several leading partners from the content industry and over 150 brand managers and marketing heads, across categories
The idea of the campaign is to sensitise people about the need of having a proper insurance cover to secure themselves against an unforeseen medical emergency. The campaign is currently live on Facebook and Twitter for a wider reach
The account will be handled from the Gurgaon office of the agency
AdLift will manage content across digital media platforms, search engine optimisation (SEO), and website management and maintenance
AdLift will manage content across digital media platforms, search engine optimisation (SEO), and website management and maintenance
The regional entertainment channel now allows Tata Sky subscribers to enjoy over five hours of original programming
GST, the largest ever tax reform in the country was regarded as a game changer for the economy by industry experts, here’s what the M&E players think of it
Rajyavardhan Rathore, MoS for MIB, announced that films representing India will be supported by the Government of India
Bollywood brings in Diwali with trailers of three big movies including ‘Rock On 2’, ‘Kahaani 2’ and ‘Kaabil.’ Media monitoring agency Meltwater captures the conversations created on social media around them
Urban Ladder has announced plans to open offline stores and also list on e-commerce portals such as Flipkart and Amazon
Over the past 12 months names like: Moneycontrol, Business Standard, the Outlook Group including Outlook Money, Financial Express, The Hindu Business Line, and Businessworld have joined its impressive partner base of premium publications in India
These partnerships will enable Hootsuite customers to complement their organic social media efforts with optimised social advertising campaigns to drive business results
At the recent 5th edition of CII Big Picture Summit 2016, experts debated the funding conundrum as far as the FDI in M&E sector is concerned and shared some interesting insights on the subject