The radio network, in association with Fortis Escort Heart Institute (FEHI), went on-ground to provide cardiac checkups worth Rs 3500 each for its listeners, which included ECHO, ECG, BP and Blood Sugar checkup, free of cost
Beauty Tips By Reshma won in the category Government Engagement
He operates from the Mumbai office but will also be regularly involved with the Bengaluru and Gurgaon offices
Cyber Media is the largest specialty media house in South Asia and amongst India's top five magazine publishers
At ZTE, he will head both Sales and Marketing for its smartphone B2C business
To be held from October 2-6, this is the second time that Myntra is participating in Big Billion Days
He will promote and drive growth for the 360 degree digital offering of Havas Media in India for existing and new clients
The easy to use app works similar to a net banking account where members can use their blood whenever required
With this win TSBI adds FMCG brands to its existing clientele which currently features clients from entertainment, tourism and e-commerce
Popular strategies vary from using celebrities as brand ambassadors, relying on humour, educating consumers on paint as a category and others
The campaign, comprising a 360-degree video, is an interesting mix of advertising and treasure hunt
The Global Citizen Festival India will be hosted on November 19, 2016 in Mumbai with Coldplay, JAY Z and many leading Indian artists headlining the event
Firestone is America’s tyre brand later acquired by Bridgestone, world’s largest tyre and Rubber Company
From October 3 Zee Classic revamped its programming strategy which includes a dedicated timeslot to each decade of Hindi Cinema. To reinstate it, the channel has launched a new campaign with a theme called Aaj Ka Class, featuring Bollywood actor Arjun Kapoor
The fact that these three players will have their respective sale offers running during the same time, it is expected that we will witness more media blitzkrieg, including front page jacket wars and taking potshots at each other’s creative while the sale is on
The World Television Premier of Malayalam movies on Onam increased the ratings of channels like Asianet, Surya TV, Mazhavil Manorama and Flowers TV exponentially. Also, the launch of shows like ‘Super Dancer’ on Sony TV and ‘Badho Bahu’ on &TV benefitted the channels