The core value proposition of the campaign was ‘SHOP what you Like, TRY where you like, and PAY only if you like the product’ there by inducing trial with the benefit of instant return in case of dislike of the product
On the sidelines of his appointment, as new ABC Chairman, we had a brief chat with I Venkat on the roll out of ABC’s digital measurement service around Diwali, IRS and ABC aligning together and more………
Facebook, on Friday, said it has rectfied an error in the way it calculated average duration of video viewed, one of the metrics available to marketers to gauge the efficacy of their video campaigns.
Keynote presents thought-provoking talks and discussions by distinguished leaders and change makers of national and international repute
The TVC produced by Ronnie Lahiri, the producer of acclaimed films including Vicky Donor and the newly released Pink, urges the viewers to think big and not settle for mediocrity in a hilarious four parts commercial series
Tata Sky was named Client of the year for its innovative 13 episodes TVC campaign called Daily Dillagi
According to reports, the estimated spends to promote the campaign conceptualised by Ogilvy & Mather is around Rs 40 crore in the next 5-6 weeks
The alliance will foster the expansion of Acer’s innovative product range in various categories
With Jabong’s acquisition by fashion portal Myntra in the same domain, the latter is aiming combined net revenue of more than a billion dollars by next year