IBD not only provided a differentiated strategy for Tokri.com, but also brought on board the actor Shraddha Kapoor as brand ambassador to ensure credibility and avail the advantage of association with the brand
The GOB will advice and assist the Group CEO&MD, Chairman & CCO and CFO on various aspects related to leading and growing the organisation and will focus on achieving the group’s People and Product goals to deliver client excellence
The mandate also includes online reputation management, communication planning, search engine optimisationand digital analytics along with social media strategies
As Global Brand Director - Dove Masterbrand at Hindustan Unilever, Raghavan was responsible for the brand in Asian and African markets. Her role included optimising brand equity consistency and driving stronger growth for the brand
The App store is abuzz with Reliance Jio apps along with their surge on the Google Play store. MyJio stood at the 34th spot just a month ago while it rules the charts now
Regional Content has clearly set the tone for decreased barriers when it comes to the language part. People who do not know how to read or speak English can now look forward to indulging online in their native language, writes author Deepa Balasubramanian
Zee Mundo is a premium, major studio-level, HD movie channel presenting the very best of modern Bollywood cinema, dubbed in Spanish
Snapchat's ad revenues are expected to grow to almost a billion dollars by next year according to a report published by eMarketer, thanks to a fast growing user base.
Maruti Corp also joins the list of other brands associated with the property. The format for this year’s Bigg Boss has few new additions, like for the first time throwing it open to public.
The campaign has garnered more than 2 lakh views on YouTube and shared more than 3,000 times on Facebook in the last three days
Morgan Stanley, one of the mutual fund investors in Flipkart, has marked down its estimate of the company’s valuation for the third consecutive time in the past six months. Its markdown implies that it estimates Flipkart is now valued at around $9 billion
Though it is still early days, this move could potentially benefit online audio streaming providers by making music rights holders more accountable and reducing cost of music acquisition