The same pattern followed for week 33 (13-19 August, 2016) of BARC Ratings where Star Plus continued to lead in the urban markets followed by Colors at no.2, Zee TV at no.3 and Sony SAB at no.4. While in the rural markets Star Utsav continued to dominate the top spot
Ganapathi’s advertising stint began with DDB Mudra & Ogilvy where she worked on brands such as IBM, TTK Prestige, Titan, Lenovo and Diageo. In 2013, she moved back to Ogilvy as Vice President of the IBM global business
ZAPR claims to be one of India’s most advanced digital signal processing and media data analytics labs
Kapur headed the Indian arm of the American conglomerate that currently operates Disney and UTV Motion Pictures as well as a network of television channels since 2014
To kick off the relationship, the agency will be working on launching a new and innovative intellectual property that hasn’t been seen before in India
Vikatan Hackathon is scheduled from Sep 23rd to Sep 25th at Thoughtworks, Ascendas, Taramani, Chennai
Last week, Amazon India was leading the chart with 27,701 insertions, however, this week it doesn’t even figure in the top 10 list
The event witnessed the participation of leading names from the industry like architects Hafeez Contractor, Sanjay Puri, Christopher Benninger as well as builders like Niranjan Hiranandani, Brigade, Sobha, and Ambuja Neotia
The magazine claimed that powerful state entities were preventing Himal from receiving external grants despite complying with the regulatory mechanism
Facebook has introduced ‘Lifestage’- a new app on the lines of Snapchat only for those below the age of 21
The one advantage Google ‘Duo’ holds over Apples ‘Facetime’ is its availability in the Play store as well as the App store
Baba Ramdev-led Patanjali Ayurved is looking at 100-200 percent growth over the next 5-10 years with its network of 5000 pan India distributors, distribution system and supply chain
Starting January 2017, Google will start ranking mobile web pages that show interstitial ads to visitors lower, the company said in a blogpost this week
There is no point blaming anyone including the media buying fraternity for that. The only option if your viewership has fallen is to do soul-searching on the subject and find the reason. One day you say that TAM is bad and tomorrow you will say that BARC is bad... you can’t keep blaming measurement systems, but you can have a strong connect with the viewer to the best of your ability.