The gala event of the sixth edition of exchange4media’s Pitch Top 50 Brands concluded today at Hotel Le-Meridien, Gurgaon. In the presence of Maheish Girri, National Secretary, BJP, a list of the nation’s best brands was unveiled. The winners included Mahindra & Mahindra,Britannia Good Day, Amazon, Youtube, Paytm
The Awards Show lauded women innovators, visionaries, activists & creative minds from the corporate world to showbiz in the presence of noted celebrities
Launched as the first radio station under the newly acquired Phase III licenses by the company, REDTRO is an ode to the golden days of the poster boys of 90s packed with today’s
Despite the findings of the Reuters Institute concerning the sluggish growth of online videos globally, digital editors in the country sound optimistic about the future of online news videos hinting towards further increase in their number.
We take a look at the top 10 most watched ads list which was released by Google for H1 2016
Zee Anmol’s show ‘Jodha Akbar’ stood firm at the top spot. Zee TV’s show ‘Kumkum Bhagya’ stood at no.2. ‘Bandini’ from Zee Anmol stood at no.3 and ‘Kasam Hai Tujhe Aa Bhi Jaa’ on Zee Anmol stood at No.4. ‘Ek Tha Raja Ek Thi Rani’ 000s and remained at no.5
Zee TV’s show ‘Kumkum Bhagya’ remained to be the most watched show second week a row in the urban markets. Star Plus’ show ‘Yeh Hai Mohabbatein’ stepped up to the second spot. Sony Entertainment Television’s ‘The Kapil Sharma Show’ took a massive leap from no.10 to no.3
Amazon, Flipkart, HomeShop18, Grofers and Nearbuy were quite active on social media by offering consumers various deals and discounts to cash on the Kabali fever.
Other than winning the Glass Lion (Gold), the campaign also bagged a metal each in Cyber, Creative Effectiveness, Film and the inaugural Entertainment categories at Cannes
A panel discussion held on content marketing emphasized on the power of user generated content and creating bonds instead of controlling customers
Girri also highlighted the need for listening to the grievances of the people before formulating marketing strategies