The brand intends to target the stylish female audience who has a personality of her own and has the authority to make her own choice- the one who loves to pamper herself by nothing, but the best
The campaign created by BBH India is a digital innovation on YouTube, consisting of 10 videos of 6.5 seconds each.Using YouTube’s retargeting platform, the campaign specifically tracks down people who visited Coverfox, but didn’t renew their insurance, and then takes over their internet experience
The data also shows new entrants Pepper Fry, Myntra,Naaptol, and Big Basket during this period among the top ten
The contract will be a year long association with researches covering markets across India, and would mark the first in a series of contracts expected to be signed with the company
Ansible Mobile and IPG Media Lab have considerable experience with AR technologies and location-based experiences and their latest report highlights how this could be applied by brands to leverage the popularity of Pokemon Go.
The photograph on the cover of India Today’s latest edition has invited the wrath of Twiterrati who have held it to be objectionable
Deepak Lamba, CEO of WorldWide Media, talks about taking the company’s legacy brands to new-fangled content platforms, charting new directions of growth and ensuring profitability in a scenario where magazines have shown de-growth overall
It is important for clients to understand the functioning of media which has been rapidly changing. Cut throat competition and the race for TRPs and breaking news have made the lives of journalists miserable. They function out of fear, always – the fear of missing their deadlines and the fear of competition scoring, writes B N Kumar, Executive Director -Concept PR
The game is surging through app store charts around the world as it has millions of users hooked on to it already. As the game reaches other countries of the world, it is yet to be seen whether it will gather steam or simply fade out
Mani Rangarajan joined Housing.com team in 2015 as Chief Financial Officer