The jury members included noted director Subhash Ghai, Chairman & Editor in Chief - Business World - Annurag Batra, Global Head For Leadership, Learning & People Management - Essar Group - Adil Malia, Senior Lawyer Mrunalini Deshmukh, noted Journalist & Author Bhawana Somaaya and MD- Morgan Stanley Ridham Desai.
While Urban Clap champions the cause of ‘same sex relationship’, Jabong takes a bold stand by breaking usual fashion clichés & TataCLiQ gets an unlikely protagonist in the form of a camel in their maiden ad
In a brief chat, Epsilon’s Daniel DeZutter throws light on the changing landscape of the digital marketing space, where India figures in their analytics strategy and more
Sketch Consultancy will manage the entire outreach & marketing activities such as mall activations, outdoor media buying, radio, school activation and events for Da Vinci Learning in India
PVM and Ogilvy have together developed a new campaign that announces the launch of Center fresh Cool Cola flavour in an interesting manner
Deshpande will work with Co-Founder & CEO, Sharad Devarajan to expand Graphic India’s animation projects and pipeline
Conceived by FCB Ulka, and set against a melodious soundtrack created by Salim Sulaiman, the storytelling is about how a woman, by making little changes in the grocery items, can turn her husband into a dream father for their little daughter
The future will see more adverts provide customers with immersive experiences and seamlessly merge augmented reality and virtual reality, to provide visual, auditory and kinaesthetic experiences to reinforce customer decision making- writes Samir Chaudhary, Co-Founder, The Media Ant
Underlining the significance of a hot meal, spacious leg room and knocking off queues from the travel schedule among others, the airline flaunts a set of commercials thoughtfully placed through everyday life situations and narrated with a dash of humour
In a brief chat with exchange4media, Udit Pathak, Co-Founder & CEO, Media Mantra reveals what makes his agency different from other agencies, emerging trends in the PR space and more
In the second part of 'How content can become culture?' Shailja Varghese writes on 'Inside the jury room and how to win at Cannes'