GroupM won the account following a competitive pitch, which included the incumbent IPG, Starcom, Havas, and Zenith. The appointment is effective May 1st 2016, and covers Global Channel Planning, Media Buying and Optimization, and Search Engine Marketing and Re-marketing. The entire global digital buying will be done by the Malaysia office
BARC released separate urban and rural results of Hindi general entertainment channels as well as individual programs. As far as the urban viewership is concerned, Colors acquired the top spot followed by Star Plus at No.2 and Zee TV at No.3. In the Rural areas, Zee Anmol stood at No.1 followed by Sony Pal at No.2 and Star Utsav at No.3. Zee TV stood at No.4 whereas, Rishtey stood at No.5
In this newly created role, Zhang will be leading regional talent initiatives across all key brands of Havas including the flagship brands Havas Worldwide and Havas Media
Yahoo-Mindshare study deep dives into online shopping behavior of Indian consumers
Bhowmik to continue to head Viacom18 Consumer Products
Au Bon Pain, the popular bakery café chain with 24 cafes across Kolkata, Bangalore and Gurgaon, has awarded its communication duties to Bang In The Middle after review that included many well established names from the Advertising Industry
Contract’s Rana Barua and Ashish Chakravarty field questions on receiving offers from other agencies, what is a compelling offer to them, taking Contract to the next level why clients are willing to wait for the agency today and more
Contract’s Rana Barua and Ashish Chakravarty field questions on receiving offers from other agencies, what is a compelling offer to them, taking Contract to the next level why clients are willing to wait for the agency today and more
T Gangadhar, Managing Director, MEC South Asia talks about how he plans to sustain MEC India’s 40% plus growth record for two years in a row, this year as well, importance of diversification of talent not being a media agency and more …..
Heading into finals with a total of 24 shortlisted entries, UM converted 13 of those into award wins, with nine gold (the most of any agency), one silver and three bronze trophies across ten categories
It’s been two years since the Modi government came into power, and along with its governance, it brought along a cleanliness campaign ‘Swachh Bharat Abhiyaan’. The government itself and major brands in the country have left no stone unturned to get this campaign viral
Telangana, Haryana, Uttar Pradesh, Tamil Nadu, Maharashtra, Gujarat, Karnataka, Chhattisgarh, Andhra Pradesh, Assam and Kerala are the states being targeted in this campaign
In an interview with exchange4media, Anantha Nayak, CEO, Cipla spoke about the marketing challenges in the healthcare sector, the need for competing with FMCG players and Cipla’s renewed focus on OTC category
The fifth week saw increased viewership with the match between Mumbai Indians and Royal Challengers on May 11 garnering 20 million impressions
One Internet has partnered with FLYP@MTV (A joint venture of Viacom18 and Funbars Hospitality) to facilitate start-ups, freelancers, Independent professionals’ at their unusual yet exciting co-working environment
TRAI recently released a consultation paper on issues related to quality of services in Digital Addressable Systems (DAS) and consumer protection. We take a look at some of the issues highlighted in the paper
Last year was an eventful year for Sajan Raj Kurup Founder & Creative Chairman Creativeland Asia, a visibly exhausted but spirited Kurup gets candid about why industry do’s are ‘unexciting’ for him, why staying away from Goafest has added to the agency’s culture and focus, expanding operations beyond India, Why charging a pitch fee still works for CLA, his thought process behind work for Micromax, and life after Parle Agro.
MEC’s Global CEO Charles Courtier gets candid about not playing the under-cutting game, why more regular pitching is the new normal after the ‘Mediapalooza’ of 2015, take-aways from as well as focus areas for MEC India