Uday Shankar named Chairman and CEO; Sanjay Gupta, elevated to Managing Director-Star India
STAR India announces the creation of five Business Units for accelerated growth
Date-wise News
Kinetic India appoints Rachana Lokhande as Director - Trading and Operations
Lokhande will oversee the trading, operations and buying functions of the company
Mastiii, launches two new shows- 'Mastiii Starwars' and 'Mastiii Doubles'
Mastiii Star Wars is a musical war between the stars of Bollywood which will be aired every Sunday from 6pm to 7pm. And, will have two songs from the same actor, actress, singer or music composer back-to-back. The show will be telecast twice in a day from Monday to Saturday between 9am to 10am in morning and 5pm to 7pm in evening
Leo Burnett announces the departure of Rajeev Sharma
After spending more than 23 years at the agency, Rajeev Sharma, National Planning Director, Leo Burnett, has decided to move on to explore newer avenues
Milan Wahi appointed as COO, Kenstar
In his new role Wahi will be responsible for contributing to Kenstar’s growth and establishing it as one of the most preferred premium small home appliances brand for consumers in India
IBD India announces multiple account wins
IBD India has won the accounts of Vasu Pharma, Swastik International and Witlinger Beer. IBD will develop customised and holistic 360° Brand Integrity Strategies for the new accounts won
First time advertisers flock to leverage IPL 2016
Mobile handset makers and domestic companies are cashing in on the brand power of the current season of IPL T20 tournament to reach out to the consumers
First time advertisers flock to leverage IPL 2016
Mobile handset makers and domestic companies are cashing in on the brand power of the current season of IPL T20 tournament to reach out to the consumers
Hyundai zooms past domestic car makers with 15% growth in sales
Automobile companies released sales figures for the month of March while also recording a decent growth in the FY’16. Hyundai grew by 15% at the end of the FY 16, while Honda, Mahindra and Maruti recorded a growth of 2%, 6% and 11% respectively
How brands need to go beyond posts; get witty, emotional, interact with consumers @ the right time
The popularity of social media has forced brands; both established and newly launched, to adopt new communication strategies to lure the digital-friendly consumers who will only pay attention if the brand communication stands out from the clutter
Powerful brand is all about a powerful human purpose: Carol Foley, Leo Burnett
Carol Foley, Executive Vice-President, Director of the Human Lab, Leo Burnett Worldwide visited Mumbai recently to participate in a two day workshop to discuss the prospects of its measurement tool--HumanKind Quotient
Malayala Manorama elevates Varghese Chandy as Vice President
In a recent development regional newspaper Malayala Manorama has elevated Varghese Chandy as Vice President of the publication. Prior to this he was working as Senior General Manager at Malayala Manorama
Decoding sponsorship trends in IPL 2016
A recent study by Onspon.com reveals the reason for the increased sponsorship interests from brands in this season of IPL. According to the report, the trend can be attributed to the pre-event cricket warm-up from the multiple cricket series leading to IPL, making the brand continuity easier and effective
Decoding sponsorship trends in IPL 2016
A recent study by Onspon.com reveals the reason for the increased sponsorship interests from brands in this season of IPL. According to the report, the trend can be attributed to the pre-event cricket warm-up from the multiple cricket series leading to IPL, making the brand continuity easier and effective
We want to strengthen our market leadership position: Rakesh Srivastava, Hyundai
In an interview with exchange4media, Rakesh Srivastava, VP Sales and Marketing for Hyundai spoke about the challenges being faced by the automobile industry at the moment and future plans of Hyundai in India