ABP formally launches ABP Asmita
The news channel telecasts news and news related programs 24x7. The group has started this channel on the digital platform too
Date-wise News
Media Mantra ropes in Amlan Home Chowdhury as Strategy Head
In this new role, Chowdhury will be responsible for contributing to Media Mantra’s overall Business Development, Strategic and Marketing affiliations
INDIAN READERSHIP SURVEY 2016 LAUNCHED
The Readership Studies Council of India (RSCI), formed jointly by the Media Research Users Council (MRUC) and the Audit Bureau of Circulations (ABC), has announced the launch of the world’s largest continuous survey of media usage, product consumption and ownership – Indian Readership Survey (IRS) for 2016.
WPP owned Marketing Implementation Agency, Hogarth Worldwide enters Indian market
WPP owned world’s largest market implementation agency, Hogarth Worldwide announces the launch of its operations in India. The agency begins its India innings by acquiring Prodigi (a WPP–Digital Company in partnership with Smile). Headquartered in London, the agency is globally headed by Barry Jones, Founder & Chairman and the India operations will be lead by Gopikaa Davar, the present CEO of Prodigi India. Through this expansion, the agency is looking to expand the India team from 80 people to a count of 300 by 2017
Rediffusion Y&R bags creative duties of Larsen & Toubro
The account has been won following a multi agency pitch and will be handled out of the Rediffusion Y&R’s Mumbai office
Mullen Lintas wins creative mandate of Viacom 18’s VOOT
As it gears up for the consumer launch of its advertising led VOD platform VOOT, Viacom18 has appointed Mullen Lintas, the advertising agency of the MullenLowe Lintas Group as its creative partner.
Mindshare named Agency Network of the Year at Festival of Media Asia Pacific Awards 2016
The agency won 12 awards across multiple categories, markets and clients in the regional competition, and took home the most Gold trophies
Now Snapdeal appoints BBH as its creative agency
The new communication from BBH is expected to be out sometime in April
Broadcasters line-up colourful programming mix to celebrate Holi
With the festival of Holi around, most of the channels have lined up something exclusive ranging from action movies, animations and special shows, while few have taken a different route to raise awareness about saving water
New features, ease of biz: Digital agencies give Twitter their wish list
Digital agency heads give their thoughts on the changes that Twitter needs to make it easier for agencies to run brand campaigns on the platform
Masterstrokes acquires Ambala based Union Advertising
With the completed acquisition, Union will be part of Masterstrokes family. Union will serve both Masterstrokes and Union clients and will be working along with Masterstrokes’ existing digital, visual & platforms and creative ad teams
"If there is anyone who knows marketing, it is Paytm," Sanjeev Bijli
PVR and Paytm announced their online movie ticketing tie up with the debut of Paytm’s new vertical – movie tickets on its e-commerce platform
IPL Season 9 uses kids as protagonists for 'Ek India Happywala'
To promote the sporting event and create hype around it, Sony Pictures Network (SPN) has launched a creative campaign ‘Ek India Happywala’ in order to deliver the message of happiness across the nation
IPL Season 9 uses kids as protagonists for 'Ek India Happywala'
To promote the sporting event and create hype around it, Sony Pictures Network (SPN) has launched a creative campaign ‘Ek India Happywala’ in order to deliver the message of happiness across the nation
Hotstar expects to cross 100 million viewers for IPL in 2016
Hotstar is expecting to cross 100 million viewers in the forthcoming ninth season of Vivo Indian Premier League (IPL), from approximately 41 million users last year. It is also in news for getting some big sponsors for the forthcoming tournament
Hotstar expects to cross 100 million viewers for IPL in 2016
Hotstar is expecting to cross 100 million viewers in the forthcoming ninth season of Vivo Indian Premier League (IPL), from approximately 41 million users last year. It is also in news for getting some big sponsors for the forthcoming tournament
Mindshare's new study ranks APAC region as most positive about connected future
The research, carried out by Mindshare across 19 markets and 11,000 respondents using its proprietary Mindreader survey, looks at people’s attitudes towards connected devices and products in the home and the services they could perform