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Carat India Bags Integrated duties of Pfizer Magnum Business Division

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Following a multi-agency pitch, Carat India has won the media mandate of Pfizer Magnum business division. Carat starts this relationship through a PAN India launch of Gelusil sachet campaign. This campaign brings to the fore a humorous element depicted by Javed Jafri as the brand ambassador. This campaign will see all forms of media being explored - traditional media, digital, out-of-home and an interesting storytelling format in the form of co-creating content to engage the audience

Priyanka Mehra Mar 18, 2016 8:33 AM