Alliance bags media duties for Vivo India
In October last year, Vivo replaced Pepsi as the title sponsor of Indian Premier League for the next 2 years
Date-wise News
Rajasthan Patrika asks Shoma Chaudhury to step down as editor-in-chief, Catch News
Shoma Chaudhury has been asked by the management of the Rajasthan Patrika Group to step down as the editor-in-chief of Catch News
Budget'16 brings tax breaks for start-ups, investment in rural development
Finance Minister Arun Jaitley, presented his third budget today in the parliament. A pro-poor and pro-rural budget, there was ample indication that initiatives like Make In India, Start Up India and Stand Up India had been given high priority in the budget.
92.7 Big FM launches Big Cricket Headquarter with Virender Sehwag
92.7 BIG FM has announced ‘BIG Cricket Headquarter’ with ace cricketer Virender Sehwag in association with LIC Housing Finance Ltd. The nine week activity starts from March 9 and will culminate on April 3 2016
CNBC-TV18, Twitter join hands for budget 2016
The varied aspects of this partnership include exclusive periscope discussions with CNBC-TV18 anchors right after the speech to LIVE simplified updates during the Union Budget
AndBeyond.Media releases 'Alchemy', enables publishers to generate untapped revenue
Alchemy will provide the publishers complete control with a seamless sign-up which can deliver native ad experiences that will not only generate new revenue but also serve multi-format ads on content pages across devices with single tag integration
Union Budget 2016: Industry experts and Analysts hail pro start-up budget
The Budget 2016 had hardly anything to offer for the Media and Entertainment sector. However, the focus on rural and start-up development could have an indirect effect on the sector. Industry experts and analysts share their views on the Union Budget 2016.
Nippon Paint appoints Mindshare Malaysia as full service Digital agency
Mindshare has been appointed as the digital agency for The Nippon Paint Malaysia Group. The appointment takes effect immediately and comes within one month of Mindshare taking over the media planning and buying assignment for Nippon Paint.
Budget 2016 will benefit larger economy, say Broadcast Leaders
Broadcaster leaders agree that the newly proposed tax reforms in the Union Budget 2016 could lead to a more positive tax regime.
Union Budget 2016: Advertising Experts express mixed reactions
The Union Budget 2016 is aimed at boosting growth while ensuring fiscal prudence with a strong focus on the rural sector. We spoke to leading advertising leaders about their views on the latest Union Budget.
Union Budget 2016: IBF raises concerns over M&E issues, to take it up with FM in post budget consultations
Indian Broadcasting Foundation has decided to take up the issue of M& E reforms with the Finance Ministry in its post budget consultations.
S-Group Insights: Shampoo &Hair Oil ads accounted for 68% Hair Care super category ad volumes in 2015
The overall Hair care super category has grown by 26% from Yr'2011. Shampoos (42%) & Hair Oils (26%) accounted for around 68% of total Hair Care super category ads volume in 2015
Sakal COO Shailesh Amonkar puts in his papers
According to industry sources, Amonkar is likely to venture into entrepreneurship and is embarking on an a few domestic and international new-media initiatives.