Aaj Tak leads the Hindi news channel race with highest market share on Pathankot Terror Attack Day
Aaj Tak garners over 21.7 per cent market share on the day of attack
Date-wise News
Nick FitzGerald joins ESET as a Senior Research Fellow
Working with ESET Australia, he will focus on the whole Asia-Pacific region, including New Zealand
BARC Ratings: Colors continues to lead the chart in the first week of 2016
Colors continued to be the most watched channel third week in a row. Zee Anmol remained at No.2. Star Plus retained its third spot in the first week of the year. Sony Pal replaced Sony SAB to acquire the eighth spot
TO THE NEW Digital announces new client win with CARE India
The company will lead digital marketing initiatives for CARE India, with a special focus on building youth constituency
MediaCom promotes Avinash Pillai to the role of Regional Director, IMEA
Pillai will report to Nihar Das, MediaCom’s Global P&G Business Leader and Rathi Gangappa COO, MediaCom India.
iProspect India ropes in Niti Beri from Google
Niti Beri will be based in Delhi and will be in charge of the company’s paid media strategy
Sri Adhikari Brothers Television Network initiates Dhamaal Gujarat – Youth Entertainment & Music Channel of Gujarat
One of India's Leading television, media & entertainment Company, Sri Adhikari Brothers Group (SABGROUP) took yet another step with the Youth Channel –'Dhamaal Gujarat'. The channel promises to be the coolest hangout zone for the youth of Gujarat, by bringing forth a unique platform that shall offer a never before experienced combination of music, interaction, vibrancy and the hyperlocal nature of radio on TV.
Jio’s #UnboxingLYF becomes top Twitter trend in 3 countries and 25 cities
The hashtag #UnboxingLYF trended across 25 cities and was the top Twitter trend in places like Amritsar, Bangalore, Bhopal, Chennai, Delhi, Kolkata, Mumbai, Patna, Rajkot, Ranchi and Thane. While in other cities like Indore, Jaipur, Kanpur, Nagpur, Srinagar and Surat, #UnboxingLYF trended at number 2 yesterday
SCMM gets on board 17 partners; Nestle, Air India & Maruti Suzuki join for the first time
In the upcoming Standard Chartered Mumbai Marathon (SCMM) 2016, 266 teams from 157 companies will participate in the run to get the $ 3,77,000 prize money which is at stake.
Jio’s #UnboxingLYF becomes top Twitter trend in 3 countries and 25 cities
The hashtag #UnboxingLYF trended across 25 cities and was the top Twitter trend in places like Amritsar, Bangalore, Bhopal, Chennai, Delhi, Kolkata, Mumbai, Patna, Rajkot, Ranchi and Thane. While in other cities like Indore, Jaipur, Kanpur, Nagpur, Srinagar and Surat, #UnboxingLYF trended at number 2 yesterday
Guest Column: The Conflict of Conflict: Vikas Mehta
In agency-client contracts, the clause of conflict often becomes a cause of conflict. if every client needs more agencies on its roster, by corollary every agency needs more clients to continue growing. So how does one protect the clients’ interest in this, without putting a noose around the agency’s neck? Vikas Mehta Group CMO, President, Group Marketing Services. MullenLowe Lintas Group India gives an interesting perspective on this perennial debate
Ekalavya Bhattacharya joins ALT Digital as Chief Strategy Officer
Bhattacharya will work closely with the leadership team to define the corporate strategy for ensuring wider acceptability and success of ALT’s digital initiatives.
The Fiasco of Free Basics Explained…
Post TRAI’s order to put the Facebook’s Free Basics initiative on hold, the issue has since become a literal slug-fest between Facebook founder Mark Zuckerberg and Net Neutrality activists.
We know digital is the future: Vibha Gosher
9X Media recently rechristened its popular Bollywood news show 9XE to SpotboyE. Vibha Gosher, SVP and Digital Head of 9X Media, speaks about what 9X Media has in store on the digital front
Emami enters packaged honey category under its Zandu brand, charges 35% premium
Emami has entered into packaged honey category under its Zandu brand. The product is priced at a 35 per cent premium and claims to have no sugar, something which no other player has claimed
Flipkart, Saavn, Micromax and others invest in Media-Tech start up ZAPR
ZAPR, the Bangalore based media-tech start-up, has raised an undisclosed amount of funding from Flipkart, Saavn, Micromax and Mu Sigma co-founders - Dhiraj Rajaram and Ambiga Dhiraj. This round also saw participation from existing investors - Dinesh Agarwal, Samir Bangara, Sanjay Nath and Arihant Patni
Creativeland Asia bags global creative mandate for Micromax
Creativeland Asia will be responsible for the brand’s global integrated design and advertising mandate. Micromax will be handled out of CLA's Mumbai and Delhi offices. The agency is also putting together a global design team from Amsterdam and New York to work on the mandate