The Executive Committee is the leading advisory group of the Association and has an important role in influencing policy and standards in broadcasting and electronic media globally
The decision was arrived at in consensus with the board after Mr. Puri decided that it was time to pursue his other interests
The brand campaign includes a marketing mix consisting of a 360 degree virtual reality tour of Tata Coffee Plantations in South India, a series of disruptive web films that launch a mission to ‘kill bad coffee’, A television commercial, digital activation across social media platforms and media and PR integration and activations
The campaign has been executed by Twentythree, a boutique digital marketing agency
The campaign includes a series of TV commercials, created by Ogilvy & Mather India.
With this sponsorship, the inaugural season of MCL will be known as the ‘Oxigen Masters Champions League’
Voonik appointed Mullen Lintas as the agency behind its TV ad campaign. It has also announced the appointment of Lodestar UM to lead its media mandate in the country
Professional Certified Coach (PCC) and CEO –Blue Fire Coaching Consultants, Jay Kumar Hariharan shares his insights into the factors that define the consistency of brand communication across stakeholders.