Reliance Communications massive soft launch event for Reliance Jio 4G was not only a huge on ground success but it even had social media buzzing, in some parameters even outperforming paid campaigns seen on Twitter over the year
Bhattacharya had joined Dentsu as Principal Partner-Creative, to lead Mama Lab in November last year
According to data released by the Registrar of Newspapers in its 59th Annual Report on the print industry, India had 1,05,443 registered publications in 2014-15
The estimated size of the account is Rs 75 – 100 crores. The account will be handled out of the agency’s Delhi office.
The minister highlighted the challenges and opportunities of print media while outlining that print media needs to accept the challenges put forth by the digital age
In October 2015, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 51 out of 98 advertisements.
Priyanka Datta, Cluster Head of Zindagi and Zee Anmol on content evolution for broadcast industry in 2015 across mediums from TV to Twitter
The roles of the CIO and CMO are coming closer and closer as new-age companies require someone who can move effortlessly between the marketing and technology worlds, writes Tripti Lochan, CEO of VML Qais
Transparency and programmatic advertising will become even more important in 2016 and those digital companies who have not jumped on to the wagon in 2015 will have to put in extra work to stay relevant, writes Pancham Endlaw, Head (South Asia) at Opera Mediaworks
The year 2015 had its fair share of popular ad campaigns, and also controversial ones. From brands like Kalyan Jewellers, who were forced to pull down their campaign after facing online backlash, to the much appreciated Ambuja cements campaign, the year has been quite an exciting one in many ways
Riding on the emerging trend of ever-increasing visual content consumption, a specialist visual strategy and content distribution company, VNR MediaWorx has been launched
Transparency and programmatic advertising will become even more important in 2016 and those digital companies who have not jumped on to the wagon in 2015 will have to put in extra work to stay relevant, writes Pancham Endlaw, Head (South Asia) at Opera Mediaworks
The roles of the CIO and CMO are coming closer and closer as new-age companies require someone who can move effortlessly between the marketing and technology worlds, writes Tripti Lochan, CEO of VML Qais
Priyanka Datta, Cluster Head of Zindagi and Zee Anmol on content evolution for broadcast industry in 2015 across mediums from TV to Twitter
The internet giant has spared no expense as it seeks to increase visibility and positive publicity for its Free Basics program
The year 2015 had its fair share of popular ad campaigns, and also controversial ones. From brands like Kalyan Jewellers, who were forced to pull down their campaign after facing online backlash, to the much appreciated Ambuja cements campaign, the year has been quite an exciting one in many ways
CouponDunia has released its report on the shopping trends using coupons in 2015. The study witnessed distinct shopping insights gathered from the e-commerce websites/ platforms on how consumers extensively used coupons to save money. The study on the buying behavior of consumers was conducted across India