Motivator ropes in Amol Mohandas as Client Leader
Amol joins Motivator from Percept Media
Date-wise News
Street Talk appoints new talent to revamp its marketing strategy
Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, considered amongst the best talents available in the OOH space, have joined Street Talk.
Guest Column: Will the smartphone spell doom for the idiot box?Dippak Khurana
Users’ love affair with digital media and mobile has far from run its course, and this is one of those that could very well last a lifetime, writes Founder & CEO, Vserv Dippak Khurana
DishTV’s new campaign targets DAS Phase III markets
DishTV has announced the launch of its new campaign Dish99, an exciting new package which allows customers to create their own monthly pack and get access to 125 channels and services in digital quality.
49.7% mobile users dislike using apps ---Quixey Survey 2015
The future of the mobile experience is evolving and will be about bringing app functionality to users contextually and proactively, not just bringing users to apps where they have to search for the right functions. Quixey’s latest survey supports this shift in thinking.
Disney India’s brand tie-ins at Rs 30 crore for Star Wars: The Force Awakens
Disney India is pulling out all the stops as it gears up for the biggest release of the year this weekend, as Star Wars: The Force Awakens finally arrives at cinemas in the country with 50 brand tie-ins.
Sandeep Kataria is now Director –Consumer Commercial at Vodafone India
Kataria joined Vodafone India in June 2015, as Director Marketing Capability for the Vodafone Group
Street Talk appoints new talent to revamp its marketing strategy
Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, considered amongst the best talents available in the OOH space, have joined Street Talk.
Sony Pix reshapes its consumer connect strategy with its new version 2.0
Sony Pix is supplementing its content with big blockbuster premieres of 2015 like Jurassic World to reshapes its consumer strategy. For 2016 PIX will have a female voice-over as the voice of the channel as an attempt to ‘break the clutter’
Cello’s new ad campaign takes the long format route with time tested mother-daughter theme
The seven minute long film conceptualized by Eggfirst Advertising attempts to strike an emotional bond with viewers by invoking the time tested mother-daughter theme
Radio Mirchi’s Hitesh Sharma moves to new role in Bennett & Coleman
Hitesh Sharma, who served as Executive President at ENIL (the holding company of Radio Mirchi) will now move to ENIL’s parent company BCCL. He will be joining the Brand Capital team in his new role