Marketing strategies can never ignore women as they are pivotal in household purchase decisions. A recent flurry of ads confirms synergy between the two functions. Bajaj, Nature Fresh Sampoorna Chakki Atta and Fortune Rice Bran Health Oil have reiterated the importance of family support for career women, in their latest commercials
Pradeep Prabhu – Co business head, BURRP, explains how food-tech is easily a favourite pick among venture capitalists. “Considerable money will still come in and serenade this sector over the next few years. Whether it will yield returns or go down the drain – only time can tell,” he says
“I took a clear, conscious call not to look at the past but to simply concentrate on the present and plan for the future,” said Prasanth Kumar, CEO, Mindshare South Asia
The online grocery ordering app, PepperTap launched a new campaign across communication channels yesterday, that seeks to familiarise first time users with the ease and advantages of using a grocery app
Prabhakaran has been with ZEE for over 15 years now and has experience in sales as well. Prabhakaran will report to Punit Goenka, MD & CEO, ZEEL
In this global role, Mandel will be responsible for driving Global Network Client initiatives for the company’s blue-chip clients in Asia Pacific and abroad, including Anheuser-Busch InBev and Mead Johnson
Most of the top FMCG companies during the second quarter of FY2016 saw over 10% growth in ad spends. The ad spends of brands such as HUL, Dabur, Colgate-Palmolive, Marico, Britannia Industries, Emami, Tata Global Beverages Ltd. (TGBL) and UB Group accounted for ad spends of Rs.2,295 crore during the quarter
‘Envy for Good’ went to postpickle.com for the campaign ‘For a sister’. BMW, Breakthrough Trust, Mondelez India Foods, Pidilite Industries, JSW Cement, Hindustan Coca Cola, Incredible India, Titan Watches and Vodafone India bagged one Envy each in the TVC Category