Aatish Srivastav quits NewsX to join CNN-IBN
He will be joining CNN-IBN as senior editor from January 2015.
Date-wise News
DDB Mudramax wins Media AOR for Wildcraft
The agency will be responsible for all media (mass media including digital) activities including planning, buying and implementation
Percept One CEO Shiv Sethuraman quits within 6 months of joining
Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer
Liam Neeson will endorse you on LinkedIn in Taken 3 promo campaign
20th Century Fox has turned to LinkedIn to promote its upcoming film; 'Taken 3'. Though it might not get it the kind of reach that other platforms do, it is an interesting
Percept One CEO Shiv Sethuraman quits within 6 months of joining
Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer
'Modified' PR wisdom: 5 Lessons in PR from the PM
Leading PR gurus list 5 invaluable PR lessons PM Modi has taught us this year
Strong growth for INS in two years; looks to break-even soon
Integrated Network Solutions has 13 large format properties in the music and entertainment space with its 207 on-ground events
Kinetic Worldwide launches full-service OOH division Kinetic Active in India
Operations for Kinetic Active will be handled from Mumbai & Delhi currently and will be led by its General Manager Adil Khan & National Creative Director Sommnath Sengupta
How the drop in inflation could help push ad spends in 2015
Will the general positive market sentiment, growth in economy and lowering inflation spike ad spends in 2015?
Flashback 2014: A year of cautious optimism
The economic downturn did not affect the PR industry the most; it was advertising that was the most affected, and many clients said they would turn to PR because it is cost-effective, says Jaideep Shergill, India CEO, MSLGROUP
Liam Neeson will endorse you on LinkedIn in Taken 3 promo campaign
20th Century Fox has turned to LinkedIn to promote its upcoming film; 'Taken 3'. Though it might not get it the kind of reach that other platforms do, it is an interesting
Flashback 2014: Brands come closer to consumers in 2014: Ritu Gupta
Enhanced technology, increased market access through multiple retail platforms and brand explosion across categories have brought marketing a long way from traditional methodologies, says Dell's Ritu Gupta
Guest Column: How can e-tailers make it a merrier Christmas?
Kaushal Sarda, CEO, Kuliza lists 5 highly profitable ways in which e-tailers can paint this holiday season in merry colours