Did the nation get its answers from Mr. Modi?
Paritosh Sharma, Founder, hashtaag.com, recounts reasons why he believes Modi is the right man for the job
Date-wise News
Has Arnab done what all of Arabia's perfumes couldn't do?
Kapil Gupta, Founder & CEO, OMLogic, takes account of what Modi did right and wrong in the much-awaited interview on 'Frankly Speaking With Arnab'
The ABCDE of #ModiSpeaksToArnab
Vishakha Singh, Executive Director, Aurora Comms , defines the basics of the landmark Arnab-Modi interview
The Arnab-Modi interview and ideas for audience measurement
Paritosh Joshi, independent media & communication consultant, comments on how social media benefits future television measurement systems
“Real time marketing is about marketing with relevance”
Real time marketing allows marketers access to their consumers at times when they would be most receptive to the brand messages in new & creative ways, says Simon Ruparelia, Head – Digital, APAC, GolinHarris
Quick Recap: POG deal falls through; NDTV re-subscribes to TAM
In a surprise move, Publicis Groupe & Omnicom Group have called off the $35 billion merger deal; NDTV has re-subscribed to TAM data & the subscription has just started – some of the major developments during the week...
Sony earmarks Rs 350 cr for marketing of its smartphones
Sony India plans to launch over 30 new smartphones this year & expand its distribution network with the addition of 500 exclusive Xperia Lounge stores
Pepsi says ‘Oh Yes Abhi’ to young talent at Pepsi IPL
PepsiCo plans to leverage the Pepsi IPL platform to promote young talent and has announced the Rs 10 lakh Pepsi Emerging Talent Award, besides unveiling two TVCs
Weber Shandwick appoints Bianca Ghose as Managing Editor, Mediaco
Ghose will oversee the content development process for clients, working closely with Weber Shandwick’s Digital team. She joins in from NDTV Profit
#ModiSpeaksToArnab garners 17 cr potential Twitter impressions
Narendra Modi gave his first interview to an English news channel, when he spoke to Arnab Goswami, Editor-in-Chief, Times Now yesterday. #ModiSpeaksToArnab was the No 1. Twitter trend nationally & globally
Al Anstey, Managing Director, Al Jazeera English
There are always distribution challenges in every country. There are substantial numbers of cable operators in India and we are looking to further breakthroughs as well. However, news channels are weeping when it comes to carriage fees as they pay a huge amount.