Saighal was Group Chief Marketing Officer at Samsung India. He has set up internet marketing company, NetImpact Solutions, to build on his expertise in the internet space
The brand has also introduced new categories under Royale Play, which McCann will handle. Contract Advertising & Ogilvy India also handle the creative duties for the account
Suresh Srinivasan, VP, Sales & Marketing, The Hindu lists the various reasons that make the alliance formed by some of the leading print media players a win-win for all stakeholders
Saighal was Group Chief Marketing Officer at Samsung India. He has set up internet marketing company, NetImpact Solutions, to build on his expertise in the internet space
The brand has also introduced new categories under Royale Play, which McCann will handle. Contract Advertising & Ogilvy India also handle the creative duties for the account
It is important that BJP takes note of the fact that Twitter is not just about creation of content, but also keeping a close control over negative news flowing from its stables, says exchange4media's Annurag Batra
The centre will use Microsoft software and hardware technologies to bring deep analysis, trends and data visualisation during the General Elections on the television and online platforms
GT Academy is a driver discovery and development programme combined with a broader brand promotion campaign involving OOH, mall activations, radio and print coverage
The COO - Sales, Marketing & SAARC, Godrej Consumer Products talks about how the company has effectively leveraged the evolving digital medium as part of its overall marketing strategies