Water Brand Consulting will handle creative & media duties for the company's new offerings. The agency will be launching the brand's offerings across India through different media channels & other innovations
Kejriwal had accused the electronic media of being "paid" by political parties to drive their agenda during the General Elections of 2014
Data analysed by social business intelligence firm Simplify 360 suggests that the BJP Prime Ministerial candidate has pulled away from top rivals Arvind Kejriwal & Rahul Gandhi in terms of popularity on social media
Emergence of new technologies & innovations look set to boost the OOH industry in the coming months. The challenge for OOH players is whether they are able to use this as a springboard to perform even better beyond 2014, say experts
France-based non-profit organisation, Reporters Without Boundaries' report for 2014, titled, 'Enemies Of The Internet', is critical of the Indian Govt's mass electronic surveillance & data mining system
Madison's Sam Balsara is part of Media Jury. O&M's Rajiv Rao is part of the Film Jury. Encompass Events' Sukrit Himanshu Singh is part of Promo &Activation Jury
GEMS will serve the needs clients who use Singapore & other Asian cities as their central marketing hubs. Nikhilender has been with Mindshare for 15 years
'Neutrality' being touted is neither here or there. The gang-up is pretty much obvious if we scratch beneath the veneer, says Rohit Bansal
As India goes to the polls in less than a month, the country must take note of the world's eye on it. Particularly the parties, which must remember the spotlight the nation is under, says exchange4media's Annurag Batra
The mandate will be handled out of the agency's New Delhi office. The win is attributed to Rediffusion's credentials and ability to handle the category