The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the mobile platform to fuel growth
Business is getting tougher & clients are much more demanding as budgets are being looked at more critically, says the President - Branch Head, Ogilvy & Mather North
Hareesh Tibrewala, Joint CEO, Social Wavelength, lists the five top social media trends seen in 2013, which include the end of virality, convergence of user interface & social media listening
Following the buzz around the State Assembly polls, now all eyes are on the Lok Sabha polls in 2014, and already various channels have lined up a slew of pre-election content to stay ahead of the game
In his new role, Bansal will oversee the Finance, Legal & Commercial and IT functions of all entities under the Group, in addition to heading the financial integration of DDB Mudra with Omnicom
The share of digital in the entire mktg mix is increasing & 2014 will see a balance in terms of spends. Moreover, rise of short form videos, branded content & dominance of hashtags will keep things exciting
The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the mobile platform to fuel growth
Business is getting tougher & clients are much more demanding as budgets are being looked at more critically, says the President - Branch Head, Ogilvy & Mather North
These definitions are anyway more of a convenience & are themselves not very clear. By dividing everything into a broad category, we run the risk of generalising the consumers, says Marico's Aditya Save
Hareesh Tibrewala, Joint CEO, Social Wavelength, lists the five top social media trends seen in 2013, which include the end of virality, convergence of user interface & social media listening
Tough economic conditions have taken a toll on the year-end advertising buzz as marketers struggle to tempt consumers to make purchases even as the festive season draws to a close
In the current e-commerce scenario, India is seen as a country of high potential. International players are gearing up to take a plunge as they see an untapped market waiting to be explored. The internet user base continues to grow, but the real game changer will be m-commerce.