AAP’s emergence on social media is testimony to the opportunity for alternate options in the political spectrum & also to the emergence of participative governance, says Annurag Batra of exchange4media
In today’s increasingly complex world OOH needs a much more advanced positioning that keeps it relevant to consumers and advertisers alike, says Haresh Nayak, MD, Posterscope Group
Creative minds of the ad fraternity walk down memory lane and share their favourite radio shows and moments that never fail to bring a smile on their faces
Created by JWT Bangalore & the King of Good Times, the whole new font was contributed by party animals as part of the beer brand’s activation drive
The Rediff Labs initiative is based on an analysis of re-tweets of personalities connected with all the three parties as well as senior journalists
With this judgement, JAINHITS can now provide more than 250 channels, including the over 50 TV channels of Media Pro, MSMD (Sony), Sun and ESPN
Measurability needs to be looked into & the industry should set independent measurement metrics & have transparency in dealings, says Tata Housing’s Rajeeb Dash