While strategic acquisitions & partnerships point to optimism still intact in slowdown times, shutting down of an established entity forces one to take a reality check
At present, mobile-based mktg is around 3% of the total mktg budget & only the business made by the channel will decide the acceptance of such advtg among the Indian audience, say experts
The win comes on the back of a two-month long pitch process in which around five agencies are learnt to have taken part. The account size is estimated to be around Rs 50 cr - Rs 60 cr
The cover price is expected to be between Rs 3.50 and Rs 4. The paper will have an initial print run of six lakh copies. Asokan Krishnamurthy is the Editor of the new daily
We are pioneering new ways to harness the convergence of mainstream & social media to help clients be part of the consumer dialogue, says the CEO of GolinHarris