Salman continues the toofani story in new Thums Up ad
Thums Up campaign once again urges its consumers to live the thunder and push the boundaries to pave their own path
Date-wise News
Perfetti eyes BTL, experiential marketing for rural push
The brand is also spreading health awareness by teaching rural consumers to buy branded products rather than the local, unbranded products
Festival of Media Asia gets underway today
WPP’s Sir Martin Sorrell, Bloomberg’s Andy Lack, JWT’s Tom Doctoroff, Unilever’s Rahul Welde & Maxus’ Vikram Sakhuja are among 47 key speakers
Uninor spreads its ‘Sabse Sasta’ offer through outdoor in UP
The OOH plan has over 100 touch points across cities such as Agra, Moradabad, Bareilly, etc. Storyboard Brandcom has executed the campaign
Guest Column: Making mobile the 1st choice medium for tomorrow’s mktg
For advertisers, strong analytics & monitoring system should be in place to measure efficiency of the execution, says MediaSys Solutions’ Tapan Pal
'BRETAIL', marketing the Volvo way
Sudeep Narayan, Mktg and PR Director, Volvo Auto India shares how sharp targeting & geo targeting have built up the ‘entRETAINMENT’ aspect
2-min video: When chips are down, marketers need to invest more: Anil Dua
You need to do things rationally, but the worst thing that you can do is to have a knee-jerk reaction, says Hero Motocorp’s Senior VP, Mktg & Sales
Sony consolidates media biz with IPG Mediabrands’ Initiative
With this, the Sony Mobile business also moves from OMD to Initiative – IPG Mediabrands. The total spends are pegged upwards of Rs 300 crore
Marketing is a performance art: Shafalika Saxena
Microsoft India’s CMO talks about the changing marketing landscape & how performance art can be used by marketers to create unique content & ideas
How Intel strategised with art through technology
Sandeep Aurora, Director Marketing, Intel South Asia showcases how the tech company has gone beyond engineering to create an emotional connect
MEC simplifies associative mktg with Partnership Intelligence
MEC’s Shweta Singh demonstrates how the research based tool allows marketers to make a more informed selection of sponsorships & associations
"An engagement not thought through well doesn’t work out well"
Entertainment is the marriage between celebrity, brand, music, sport, & Hyundai has used these to engage with customers, says Hyundai’s Nalin Kapoor
Vivid: India is the Asia Pacific
India has become the centre for entrepreneurs, marketers, brands & hence, a centre for all communication ecosystem partners, says e4m’s Annurag Batra
NDTV Good Times honours the icons of lifestyle genre
The channel recognised icons in the fields of food, travel, technology, fashion and luxury
MICA launches MICA Indian Marketing Intelligence
MIMI fuses a variety of structured information, compiled from authentic sources, to provide a composite, granular market-view
Radio One embarks on ‘Have a Heart’ campaign with Boman Irani
The campaign works on the insight that once a person is ‘active and happy’ themselves only then can he/she contribute to society at large