Technology has caught up with marketers’ need for a sharper way to gauge RoI, says Sidharth Rao, CEO & Co-Founder, Webchutney
“Our statistics show that 67% people believe in social media, whereas only 17% people believe in advertising,” says Interbrand’s Simon Smith
“Our efforts with regions with a localised approach and tailored content should help us tap the market further,” says BBC Global News’ COO
Read all the people movements and developments that made it to the headline last week
Tech companies are increasingly going beyond the traditional touch points to create greater engagement & attract new TG, says HP India’s Ranjivjit Singh
RT Kumar, Director, Oyster Advertising, Bangalore has been elected as PRCI National Pres-ident. Bharathi Singh is the new Secretary General, National Executive
As part of the celebrations, 10 benchmark films are being made that will change the perception about cinema, set futuristic trends, redefine its course and make it more magnificent
Persuasion through entertainment has great potential & brands are continuously trying to bridge the gap between the two, says Hero Motocorp’s Anil Dua