Less ads during one’s favourite soap is a welcome move for the viewers, but e4m’s Shanta Saikia wonders how it would impact ad rates and revenues
The explosion of new media touch-points has provided new opportunities to drive advocacy amongst consumers, remarks Shweta Shukla, Country Head – External Relations, P&G India
The objective of including the medium should be clear and then use of innovation at the right focus area should follow in the broad plan, says Mandeep Malhotra, President, DDB MudraMax
I am pleased with what we did last year in India, but we need to push harder… because arguably India is going to be the fastest growing market in the next 10 years, says Steve King, Global CEO, ZenithOptimedia
Read all the action in the Indian media, advertising and marketing industry in this week’s news roundup
A private investment company of Aditya Birla Group will make a financial investment of 27.5 per cent in India Today Group’s holding company Living Media India
Should we worry about this new trend of Ambanis owning TV18, Birlas trying to own Living Media? There is no reason to lose hope, says Essar’s Shivnath Thukral
RK Swamy Hansa Group’s Chintamani Rao analyses the scenario of big corporates picking up stakes in media houses