Mid Day has innovated on its masthead for its edition dated October 22, 2011 to promote the launch of Star Plus’ show ‘MasterChef’ Season 2, which goes on air on October 22.
Looking back, the week saw the launch of two new channels in the Malayalam television sphere – kids’ channel Kochu TV and GEC Mazhavil Manorama. Meanwhile, Wain Choi, VP & Global Executive Creative Director, Cheil Worldwide, shares the agencies plans for India...
The no-nonsense, proactive ways of the new Press Council of India Chairman Justice Markandey Katju has left correspondent Nitin Pandey deeply impressed as he feels this would really put an end to paid news...
“What gets measured gets managed. Measurability is a major advantage with the web. We get to observe the results from specific marketing campaigns. However, grey areas still creep in while understanding close linkages between mass media campaigns and the end-results,” observes K Vaitheeswaran, Founder & COO, Indiaplaza.
“The worst kind of advertising is the one which is neither hot nor cold, sort of lukewarm… Advertisers are sometimes spending a lot of money to go under the radar – spending so much money on a front page ad that doesn’t say anything. That’s the dilemma we face,” says Wain Choi, VP & Global Executive Creative Director, Cheil Worldwide.
Print advertising during January-September 2011 witnessed a growth of 17 per cent as compared to the same period in 2010. Naaptol.com was the most advertised brand in print during this period.