Led by the growth of Hindustan and Prabhat Khabar, the AIR of ‘Any Hindi’ daily in Bihar has grown by 7.59 per cent in IRS 2011 Q1, while English dailies have grown by 4.15 per cent.
While, the AIR of ‘Any Hindi’ dailies stands at 32.68 lakh in the Jharkhand market as per the IRS 2011 Q1 data, English dailies in the state have also seen positive response from the readers during the year...
With a loss of an AIR of 10,000, “Any English’ daily has gained average issue readership of 11.15 lakh in Andhra Pradesh in IRS 2011 Q1. The AIR of ‘Any Urdu’ daily has grown by 6.67 per cent in the state.
Even as Kannada dailies continue to dominate the Karnataka newspaper market, the average issue readership of ‘Any English’ daily has gone up by 30 per cent in the state, adding 2.79 lakh readers in IRS 2011 Q1.
Led by the growth of Dainik Bhaskar, the AIR of ‘Any Hindi’ daily has reached 1.08 crore in Rajasthan in IRS 2011 Q1, a growth of 3.77 per cent as compared to the corresponding period last year.
Both shortlisted entries have converted to Bronze Lions in the Film category. Mudra’s Silent Anthem has scored again, and JWT India has got its first and only Lion for this year.
As I leave Cannes, something at the back of my head repeatedly tells me that it is all about doing a few things, and doing them brilliantly. Less than 2 per cent of all Indian entries win metal… there’s a lot of truth in those numbers, says Pratap Bose, CEO, Mudra Max.
Ogilvy India and Nirvana Films won India its third Gold Lion at Cannes Lions 2011. The ‘Train’, done for the Ministry of Railways, was the only entry shortlisted and subsequently awarded in the Film Craft category. “I had worked on this film like a 20-yr old trainee,” divulged Piyush Pandey, speaking on the win.
Marketers are assigning anything between 10 per cent and 30 per cent of their marketing budget to digital. Have they understood the medium and are they using it to its potential?
After several gyaan sessions, McCann Worldgroup’s Anil Ralph Thomas lets his hair down as he and his team find the singer within them...
The seminar ‘Beyond mad men’ has Zenobia Pithawalla, ECD, Ogilvy & Mather India, reflecting on the percentage of women in creative leadership roles worldwide and how the buying power of women in the world is more than the buying power of India and China combined...
Though McCann Worldgroup didn’t pick up too many metals at Cannes Lions 2011, Anil Ralph Thomas sings off with the promise that the agency’s haul next year would be substantial...<br /> <a href=http://www.exchange4media.com/cannes/2011/fullstory.asp?Section_id=56&News_id=42625&Tag=35119><strong>Anil Ralph Thomas @ Cannes: Getting busy with party sessions</strong></a>
While advertising by definition was selfish about what it had to sell, today’s construct of engagement is more worried about what’s socially important. Even if it at times it goes against the logic of your own product, writes Dheeraj Sinha, Regional Planning Director, Bates141.
Cannes Lions took a big step this year in linking creativity back to effectiveness by launching the Creative Effectiveness Lions. Six winners from four countries have won in the first year. BBDO’s W.A.L.S for Gillette ensured India’s presence on the elite list.
As the curtains close on Cannes Lions 2011, exchange4media caught up with Ogilvy India’s Executive Chairman and Creative Director, Ogilvy South Asia, Piyush Pandey, on India’s performance this year.
BBDO India’s W.A.L.S, done for P&G’s Gillette, Creative Effectiveness Lions has brought home the inaugural Creative Effectiveness Lions. Josy Paul, Chairman & NCD, BBDO India, shares with exchange4media, what makes this campaign such a news phenomenon and an awards favourite...
After the show of 17 Lions last year, 2011 has got India back on track. Indian agencies have won 24 Lions in all -- this is one short of the 25 Lions of 2009, which was the highest India has ever won at Cannes Lions. Mudra and BBDO led the India tally.