Ad rates have crossed pre-recession figures since last Diwali, and with the start of the new financial year, newspaper publishers may increase ad rates by 15-30 per cent.
SMS quizzing company PlayUp saw more than 50,000 people using their platform during the ICC World Cup, and believes that the IPL will offer an even better marketing opportunity.
Direct response company Guthy-Renker has appointed OMD India as its Agency of Record (AOR) for Digital and Print Media. The appointment is across all Guthy-Renker brands, including Proactiv and other future brand launches.
The Dentsu India Group announced today the appointment of Titus Upputuru as Executive Creative Director, Dentsu Marcom. In his new role, Titus will lead the agency’s creative efforts on Honda (cars and bikes), Sharp and new businesses. Based out of Delhi, Titus will report in to Hiroshi Omata, Chief Operating Officer, Dentsu Marcom.
Star DEN, the joint venture between Star India Pvt Ltd and DEN Networks Ltd, has issued a notice to Indusind Media and Communications Pvt Ltd (InCable) network for non-signing of the subscription agreement.
Theme Ventures, a Delhi-based BTL marketing agency, is in active talks with US-based BTL marketing agencies for a strategic alliance. Theme Ventures has also been signed up by Llyod Electronics for various BTL marketing functions.
Panasonic has taken a leap into the beauty and glam segment with a range of new products as the company looks to tap the TG that aspires for a better lifestyle – youth in the 20-30 age group.
The new avatar of Hindi daily Hindustan has been customised keeping in mind the needs of the readers. The daily also sports a new tagline – ‘Tarakki Ko Chahiye Naya Nazaria’ (Progress needs a new viewpoint).
Mudra Max recently appointed Anwesh Bose as its Branch Head, North & East. Prior to this appointment, Bose was with the Dentsu India Group as Chief Growth Officer – Media.
In this series titled ‘Know Your Network’, exchange4media seeks to present the known and not so known social networks from around the world.
Prasoon Joshi, who returned from Dubai Lynx Awards, where he was Jury Chairman, to Goa for the Abby Awards, gives a view on awards in India, and whether the soul of the platform is losing place.
Yahoo!’s royal wedding site features a live stream of the event, a visitor guestbook, and marital advice from celebrities.
Video and mobile monetisation company Vdopia has brought in Robert Palma as Senior VP Network Sales North America, and Joshua M Kruter as VP Marketing.
TimesJobs.com introduces apps for iPhone, Android and Java/Symbian phones, available on all phones in India for free today.
Neil Hudspeth, Regional Digital Director Asia Pacific, Leo Burnett, spoke to exchange4media while on a visit to Delhi. He talked about the reason why he believes that the investment in, and engagement with, digital media is going to accelerate in 2011. Digital is now integrated into video, into outdoor and print, particularly through mobile, which is growing exponentially. Technology is important, not for the wow factor but because it is a part of people's lives.