Times Television Network’s Movie Now, which was launched on December 19, 2010, has created a stir in the English movies domain. The channel has shown a very positive response from audiences, within the first week and a half of its launch, beating channels such as HBO. In the six-metro market, the channel scored even higher than genre leader Star Movies.
TAM Media Research data for Week 52 sees Star Plus retain its lead, this week by 70 GRPs over Colors. The more interesting development is on the number three position, where Zee TV and Sony continue to battle it out -- with Zee scoring higher this week.
In yet another move towards upping their digital presence, MTV, India’s largest multimedia platform, brought Live feeds from the ‘Tuborg presents Sunburn Goa 2010’, Asia’s premiere electronic dance music festival, right to one’s doorstep.
Mudra North & East has appointed Gaurav Dudeja as Vice President, he re-joins from McCann Erickson, where he had worked as Business Director – Nescafe and Perfetti. The agency has also appointed three new Associate Creative Directors – Joy Sen Gupta, Varun Goswami, who join from BBDO, India, and Latheesh Lakshman, joining from Wieden+Kennedy, Delhi. They will be based out of the Delhi office.
Disney Channel has announced the premiere of ‘Feluda – The Kathmandu Caper’ on January 1, 2011 at 9 am as a special New Year treat for all Disney fans. The title is the first animated TV movie based on one of India’s best loved detective series – ‘Feluda’, by globally acclaimed Oscar winning director and author Satyajit Ray. The story of ‘The Kathmandu Caper’ is fast paced, invigorating and action packed.
Symphony, a name synonymous with air-coolers, has roped in Ignite Mudra (earlier Mudra Ahmedabad) to handle its advertising duties. Lowe Mumbai is the incumbent agency. The spend level for the brand is pegged at Rs 10 crore. Symphony was launched by Mudra, Ahmedabad more than two decades ago.
With the Srikrishna Committee’s report on demand for a separate state of Telangana due to be tabled on December 31, 2010, I&B Minister Ambika Soni has urged the media to exercise restraint in the coverage and not to speculate anything given the sensitive nature of the issue.
After the huge success of its first workshop on ‘Marketing through Partnership and Alliances’, Pitch Marketing Academy is back with yet another interesting and relevant theme – ‘The Art and Science of Re-branding’. To be held in Delhi on January 12, 2011, the workshop is presented by Hindi daily Dainik Jagran.
Mathrubhumi, the second most read Malayalam daily of Kerala, is gearing up to launch a 24-hour Malayalam news and current affairs television channel – ‘Mathrubhumi News’. To set up the channel, the group is taking the help of NDTV as consultant.
The Mody Institute of Technology & Science (MITS) situated in Rajasthan is looking to empanel advertising agencies to carry out various activities related to media campaigns of the institute, according to reliable sources in the industry.