One of the most respectable names in the news media industry, MCCS’ Editor Shazi Zaman has a very simple way of viewing the business. In an exclusive conversation with exchange4media, Zaman speaks on how he views content, its nuances and the very controversial ‘TRPs’.
The digital client is not an easy one to handle. In conversation with exchange4media, Sanjeev Jasani, Vice-President, OgilvyOne Worldwide, New Delhi, discusses how the digital viewpoint of clients has changed over the years and how the agency’s functionality has evolved with it.
"DDB has always believed that 'creativity is the most powerful force in business'. Today, we use our creativity to produce ideas that people play with, participate in and pass on. Ideas that connect people with people, not just people with brands. We call this Social Creativity," says Lucy Jameson, Executive Strategy Director, DDB UK, and Chair of DDB's Global Planning Futures Group.
Web publishers, media planners, evangelists of the medium, and even the value-for-money seeking advertisers may heave a sigh of relief where the medium of the Internet is concerned. After years of questioning the need for a robust measurement metric for the Internet, hope may now be found in the just launched division by IMRB – Web Audience Measurement.