Joseph Ramsey has been appointed as Regional Manager – West, Outdoor Vertical, at Percept Out Of Home. He took charge from October 1, 2010.
Toyota Kirloskar Motor (TKM) has roped in AR Rahman as brand ambassador for the Toyota Etios, which will be launched in December this year. Rahman will endorse the car through various marketing campaigns of the company.
Sahara India Pariwar has been a major corporate contributor in the preparation and organising of the recently concluded XIX Commonwealth Games 2010. Sahara extended help to the Games’ Organising Committee with its quality human resource, services spread across various functional areas, incentives for volunteers, investments in ‘guest delight’ initiatives, including giveaways and events, to make the Games memorable to all the guests coming from across the world.
The latest season of KBC has opened with a rating of 5.3 TVR (C&S 4+) in the three HSM metros. For the same market, KBC first season had got an opening rating of 11.1 TVR, the rating for Season 2 was 18.5 TVR, while the third season had opened with a rating of 11.3 TVR.
The Sports Authority of India (SAI), NSEC, Kolkata, has invited tenders under the ‘three-cover’ system to display hoardings inside the SAI campus alongside EM Bypass for a period of two years. The earnest money deposit (EMD) required for this tender is Rs 1 lakh.
The Aurangabad Municipal Corporation has invited tenders under the ‘two-cover’ system for leasing out ad display rights at different locations in the city. The contracts will be offered for a period of three years.
Kingfisher Premium - The Great Indian October Fest is being held at Thripuravasini, Palace Grounds in Bangalore on October 22-24, 2010. This is the sixth edition of the festival, which is one of India’s largest carnivals. There will be seven mini-festivals this year.
As per the fifth track of Ormax Media’s ‘Characters India Loves’ study, Anandi (Balika Vadhu), Jethalal (Tarak Mehta) and Archana (Pavitra Rishta) are the top three characters in the fiction list while Anu Malik tops the non-fiction list.
Rajasthan State Road Transport Corporation (RSRTC) has invited bids from interested parties for licensing out composite ad rights on various types of buses.
Britannia Industries has appointed Percept Out Of Home to execute the rural retail visibility drive for their new range of Britannia Cookies across India. The campaign, which was rolled out in September 2010, will continue till mid-October 2010.
“When the international newspapers switched to compact format there was still some time. If now, someone wants to carry a newspaper, one can do it on an iPad, rather than physically. I don’t know how much time the Indian players have to switch, but I think they are late on this front,” says Manajit Ghoshal, MD and CEO, Mid Day Infomedia Ltd.