Percept has restructured its entertainment business in order to bring greater focus, synergy and service offerings. In the revised structure, Percept Entertainment will segregate the Services, Assets and Content businesses to create three distinct verticals.
Fever FM is the hot favourite among male and female listeners in Bangalore in the night slot as per the RAM data for a four-week average ending with Week 32.
Animated show ‘Chhota Bheem’ has been winning kids over week after week. Seeing the success of the show, kids’ channel Pogo now plans to take it to various platforms such as on-ground promotions, online games, mobile downloads, and 360 degree activities, among others.
With its ‘Suno Sunao, Life Banao’ strategy, Big FM has been adapting well to the markets where it is present. Even as it has incorporated content in local languages, the FM station has not neglected its key Hindi speaking markets. exchange4media takes a look at Big FM’s evolution over the years and its programming strategy.
Delhi-based Promodome Communications has been appointed as the creative agency to handle the creative and media releases for the ‘Delhi Celebrates’ campaign initiated by Delhi Tourism. It is learnt that 27 agencies, including JWT, Grey Worldwide and Sobhagya Advertising, were in the fray for the business.
Publications in Gujarat have fared much better than most states, which have witnessed a general decline trend in average issue readership (AIR) or a mixed bag, at the most. Just one of the top five dailies has seen a decline in AIR. Magazines, too, have seen growth.
For a long time now, publishers across the board have raised questions regarding the credibility of the process of data collection and analysis for the Indian Readership Survey, much of which continues to remain shrouded in mystery. By converting survey findings into quarterly affairs, the negative impacts of their research methodology and analysis will do far more harm to the publishing industry than good, points out Anant Nath, Director, Delhi Press.
The tussle between music companies and the radio industry over the music royalty issue is not over yet. The Copyright Board had recently recommended a revenue sharing model for the radio companies and the music companies. However, music companies are far from happy with the recommendation and have come out strongly against it. They share their reservations with exhange4media.
Dinesh Vyas has put in his papers at TME India, where he was designated as VP & Head, TME Mumbai. He is joining MEC India and will take charge from September 1, 2010. Vyas will be reporting to T Gangadhar, MD, MEC India and will be based in Mumbai.
iCube, a Bangalore-based mobile handset brand, has appointed Happy Creative Services to handle its advertising duties. The win comes on the back of a multi-agency pitch. The size of the business is estimated in the vicinity of Rs 6-7 crore.