Sanjay Dayal has quit ITM as GM and Head Marketing, to join TDI Media Services as Associate VP. As part of the agency set-up, Dayal will primarily be responsible for planning and business development.
Grey Mumbai has strengthened its creative team with the addition of Goral Ajmera, who joins as Senior Creative Director, Art. She will be report to Malvika Mehra and Amit Akali, the NCD duo at Grey India and work closely with Karan Rawat, ECD, Art.
IMN News, the soon to be launched new brand identity of English news channel, NewsX, has signed on the Green Goose Design Studio as its creative agency.
With a plethora of strong and established competitors in the market, Religare Mutual Fund has quite a job in hand to stand out. Its new TVC that states that putting things in the right place and the right hands make them flourish may be too generic a thought for a brand trying to make its presence felt. What was needed was a strong value proposition.
The Delhi division of Northern Railways has invited tenders under the 'two-packet' system for sole advertising rights through vinyl wrapping of interiors and exteriors of the Shatabdi Express. The rights also include advertising in the 'on-board' infotainment system in the Shatabdi trains.
123greetings, an IntraSoft Technologies venture, has beefed up its senior management team in North India with two new appointments - Ashish Wahal has been brought in as VP - Ad Sales (North), while Mohan Anand has been appointed as Regional Head, Ad Sales (North).
Raj Television Network has strengthened its flagship channel Raj TV's programme offering with the launch of new primetime shows in order give a boost to its viewership. The channel has also acquired the television rights of Mani Ratnam's 'Ravanan' by shelling out a sum of Rs 5 crore.
PIX, the English movie channel from Multi Screen Media Pvt Ltd, is on the road to reinventing itself. It is increasingly looking at shaking away the popular perception that the channel runs old classics and wants to communicate to its TG that PIX airs popular new movies as well.
"Media owners are getting increasingly organised. Industry status for outdoor advertising and the formation of outdoor associations and tools are being recognised as common currency... We could not have asked for a better year. Awesome sounds like a mild word referring to the performance of Primesite. We intend to be holding 40 per cent custodianship of the OOH market in coming two years," says Mandeep Malhotra, Senior Vice President, Mudra MAX.
"Some clients today believe that even if they are perfectly satisfied with their agency, they have a statutory obligation to review the media... It used to be that unless something went terribly wrong, the client didn't initiate a review. Today, clients initiate reviews whether something is wrong or not. Very often they significantly underestimate the trauma to the entire system on both sides," says Irwin Gotlieb, Global CEO, GroupM.