Times Audience Network (TAN), the digital video arm of the Times Group, recently re-launched the new design of Live.Indiatimes.com on stage with Steve Ballmer, CEO, Microsoft, and Rishi Khiani, CEO, Times Internet Ltd.
Google India released its first ‘Brand Zeitgeist’ at its Creative Sandbox event in Mumbai recently. Brand Zeitgeist highlights the most searched brands and the activities related to the brands on Google search in India.
Neville Shah has joined Mudra North & East as Creative Director. Shah comes on board to work on Mudra North & East’s portfolio of clients, which include Dabur, HBO, Philips, Wrigley and UNICEF.
Ad industry veteran Surajit Roy, who had been with Contract Advertising as its head for five years, has put in his papers. However, he will continue with the agency for three more months. Meanwhile, Prashant Mathur has been roped in to step into Roy’s shoes and is taking charge of Contract’s new office in Gurgaon.
Vinayak Kumar Lal has been roped in as Head of Marketing at Intex Technologies (India) Ltd, manufacturer of mobile phones, IT hardware and electronics. Lal moves from Devyani Foods Industries, where he was General Manager, Marketing.
Milestone Brandcom Group is all set to launch initiatives in the retail, brand activation and sports marketing space. The first to get off ground is its retail initiative – Milestone LastMile. This will be followed by brand activation and sports marketing initiatives in a few months’ time.
Introduced way back in 1907, Rooh Afza from Hamdard Laboratories has been seeking to keep up with the times. Actress Juhi Chawla had appeared in its TVCs a few years back to show how this ‘sharbat’ could fit into a modern household. The new TV campaign takes this peg further and revolves around everyday moments of celebration and positions Rooh Afza as the perfect refresher for these moments.
The organisers of the 57th Cannes Lions International Advertising Festival have announced that 24,242 entries from 90 countries, the 4th highest level of entries ever, would be competing for the coveted Lions at this year’s event, an increase of 7 per cent over last year.
The last one year has seen some churn in the niche English business news channels space. ET Now from the Times Group was launched in 2009, while in late 2009, UTVi joined hands with Bloomberg and was rebranded into Bloomberg UTV. While the English business news channel players insist that they are northward bound, can this genre do with some shake-up? exchange4media finds out.
Chennai-based Fifth Estate has been assigned the creative and media duties of Nippo Batteries. No formal pitch process preceded this win. Industry sources have pegged the account size at over Rs 10 crore.
The last decade specifically has seen media service brands become a force to reckon with. However, how much attention are media service brands paying to newer, more specific domains like digital? A power-packed comprising Srikant Sastri, Seiichiro Hayata, Josy Paul, and chaired by V Ramachandran will mull over this topic at the exchange4media Conclave 2010 in Delhi on June 9.
The core proposition for both radio and TV is music. In radio, we deliver music to our listeners and in TV we deliver music to the viewers. The entire game revolves around how you engage them with giving them the music. There are other music channels as well, but the deal is what more apart from music can you give to create an attitude for the channel and to create that stickiness for the channel so that people come back. As far as 9XM is concerned, the brand is recognised by both kids and the youth. The platform is set and hence, it gives me a starting point.
India is more than ready for the science channel. Discovery Science has been receiving extremely positive response from the viewers. India is a young country and there is immense curiosity amongst the viewers for information. Knowledge is cool. The viewers want to be informed and entertained about the various advancements and technologies from around the world. As expected, we have received positive feedback from all parts of the country.