Coca-Cola seeks to ‘Burn’ its path in the fashion scene
Coca-Cola India has come up with a unique initiative for its energy drink Burn. Christened ‘Burn Curate’, this initiative seeks to provide an opportunity for young students of fashion designing to show their creative abilities. The winning design will be displayed at the Wills India Fashion Week (WIFW) - March 2010 Season across five days and will be entitled to a cash prize of Rs 50,000