Hindustan Times has entered into an exclusive content partnership with The Washington Post for India. This partnership between the two media giants, which will be effective on January 1, 2010, was formally announced by Sanjoy Narayan, Editor-in-Chief, Hindustan Times, and Raju Narisetti, Managing Editor, The Washington Post.
Aaren Initiative has planned and executed a visible OOH campaign for Knorr Soups in various cities, including Mumbai, Delhi and Kolkata. The core objective of the campaign was to get the advertising idea of 7 pm Knorr Soups into out of home and build saliency of Knorr in key geographies.
Diesel, an innovative international design company, producing a wide-ranging collection of jeans, clothing and accessories, is foraying into India. OMD India has been assigned the media mandate for Diesel in India. This win comes on the back of the agency adding the Visa and Danone accounts to its kitty.
Cellular phones advertising in print decreased by 6 per cent during January-October ’09, as compared to January-October ’08. Nokia Corporation was the number one advertiser of cellular phones in print during this period. Karbonn mobile phones was the most advertised new cellular phone brand in print during January-October ’09.
James Cameron’s latest sci-fi saga ‘Avatar’ has the world in its grip with its dazzling special effects. Massive promotion preceded the film’s release in India on November 18, 2009, a large part of which constituted the outdoor media. Zenith Outdoors has executed the outdoor campaign for the movie.
Future Generali India’s Abraham Alapatt likes to lead from the front. A marketing and brand professional with 14 years of varied experience, Alapatt Lead believes that great people are ordinary people fired by extraordinary passion and determination. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
After a mixed bag of business in 2009, Communicate2, a leading search engine marketing company in India, is eyeing nearly 200 per cent growth in 2010. This apart, Communicate2 also aims to focus extensively on social media and SEM. Vivek Bhargava, CEO and Founder, Communicate2, shares the company’s growth plans with exchange4media.
“You offer what the consumers want and at the same time give them the unconventional, because any Indian household would eventually go back to the staple diet that is dal-rice. And we don’t want the dal-rice combo to keep changing. The Indian housewife wants to be adventurous… But there is a big difference between purchase intent and purchase and that becomes a judgment call,” points out Rajesh Kamat, CEO, Colors.