The Crest Edition from the Times of India Group seems like a good idea. The question is whether it is sustainable or merely a passing fad and fancy? I am saying this because Bennett, always known for innovation, has attempted such things in the past as well, writes veteran journalist Sandeep Bamzai.
Focussing on the wedding trousseau market, Raymond India and agency partner R K Swamy BBDO have conceptualised a TVC that was released earlier this month.
The 15 weeks RAM data -- week 30 to week 43 (12 noon to 4 pm) – shows Radio Mirchi surging ahead during the afternoon slots in the Mumbai market. Red FM, Big FM, Fever FM, Radio City and AIR FM2 Gold are closely competing for the second slot in this daypart. exchange4media spoke to experts on their views on afternoon listenership in FM radio
After the launch of Concrea Communications, a youth marketing and communications agency in August 2009, the Electronic Youth Media Group has announced the launch of online youth marketing platform - Youthscene.in, which is scheduled to go live on World Youth Day, which is on January 12, 2010.
It is known that Toyota is planning to enter the small car segment in India and it is now confirmed that Dentsu Communications would be handling the advertising duties of the new launch. The size of the business is in the vicinity of Rs 100 crore. In addition, Dentsu is also looking at the advertising duties of Toyota Prius, which is pitched as a green car and is launching next month.
After a four-year stint, Sanjay Bhutiani, CEO, BR films has put in his papers at the company. His replacement plans were not known at the time of filing the story. As for Bhutiani’s destination next, he is currently weighing various options in the films and media entertainment space.
Mouthshut.com recently modified its mobile reviews and has now enabled a user, from any part of the world, to submit reviews through a unique number. In a conversation with exchange4media, the company’s CEO Faisal Farooqui also said that Mouthshut.com is working on introducing SMS based ‘Real Time Social Network’.
Zee School and Kidzee, the education-based subsidiary from the education arm of Zee Network, Zee Interactive Learning Systems (ZILS), has appointed Palasa Creative House as its creative partner. The account size is pegged in the region of Rs 10-12 crore.