Buoyed by the PwC Indian Entertainment and Media Outlook 2009 that states that the Indian radio industry had grown at a CAGR of 36.4 per cent over the last four years, the FM industry is quite upbeat. exchange4media caught up with Uday Chawla, General Secretary, AROI, to know his views on the FM Phase III rollout the road ahead.
In the last four decades, Cadbury Gems, the coated chocolate brand, has become synonymous with fun, joy and colours. This week, Cadbury Gems is unveiling a new TVC with the cuddly pandas starring in the leading role. The TVC has been conceptualised by O&M and is breaking across channels on October 14.
Media Content and Communications Services (MCCS) has appointed Mindshare as its media agency, or as Neeraj Sanan, VP, MCCS, told exchange4media, “media agency partner”. Even as MCCS was working with Mindshare prior to this on an informal basis, this is the first time the company has officially appointed a media agency. The creative of the business continues to be handled by MCCS’ in-house unit, Central Creative Cell.
EuroRSCG Discovery is bullish on India. In an exclusive conversation with exchange4media, Zain Raj, Global CEO of EuroRSCG Discovery, speaks at length about the company’s India plans and the business opportunities that exist in the country.
Nabendu Bhattacharyya, former President of Ogilvy Action, has set up his own OOH venture, Milestone Brandcom, with the help of private equity investors. Milestone will be headquartered in Mumbai and will be fully functional and simultaneously operational across India from October 15, 2009.
Span Communications has once again bagged the advertising duties for Ministry of Tourism’s Incredible India campaign. Span has been assigned the APAC part of the international campaign. The result for the Americas and Europe campaign is expected in two days’ time. Sources close to the development have revealed that the overall size of Incredible India’s international business was upwards of Rs 150 crore.
This week, veteran journalist Sandeep Bamzai takes an indepth look at the increasingly becoming murky NELP round 8. And the Director General Hydrocarbons’ recent comments to the media have not helped things further.
Bangalore-based Aim High Consulting has been entrusted with handling the communication duties for Namma Bengaluru Awards, a unique initiative launched by Rajeev Chandrasekhar, MP, to felicitate Bengalureans who have made a notable difference to the local community.
Speaking at the All India Editors’ Conference on Social & Infrastructure Issues in Srinagar, Information & Broadcasting Minister Ambika Soni said that the Government would soon amend the Press & Registration of Books Act, (PRB Act) 1867 on a larger scale as the existing provisions of the Act were inadequate to cater to the growth of the print media. While members of the industry stated that the Act needs to be amended, they also said that the MIB should take the Press into confidence before moving in that direction.
For a significant part of 2008, and then in 2009, STAR India’s focus has been to expand to various regions, including the likes of West Bengal and Maharashtra, and then the tie-up with Jupiter for strengthening its presence in South India. In an exclusive conversation with exchange4media, STAR India’s COO Sanjay Gupta explains that the growth in these markets has been as per expectations as it has increased the overall share of STAR India, and the focus now is to get the revenues.