Date-wise News

Percept Talent Management (PTM) and Hansa Research, a full service market research agency, on Wednesday, October 7, 2009, announced the second wave results of CelebTrack, a research Wave on celebrities. CelebTrack Wave II claims to be even richer, more informative and more insightful than its first edition launched in April 2009, as it has added to its kitty more genres, enhanced and better probing techniques.

exchange4media Mumbai Bureau Oct 8, 2009 6:02 PM

Radio One has announced the launch of ‘Music ka Shahenshah’, a search for India’s most passionate music lover. The format of the new contest is to test the passion that listeners have for music by quizzing them about songs, music, singers, composers, of the overall music space, leading to a national round where the title of ‘Music Ka Shahenshah’ will be given to one winner. The final quiz round will be conducted by a celebrity in the music space. The winners will win many attractive prizes making participation very alluring.

exchange4media Mumbai Bureau Oct 8, 2009 6:01 PM

ESPN-STAR Sports (ESS) has secured exclusive rights to broadcast the Barclays Premier League (BPL) on multiple platforms in India until 2013. As part of this arrangement, for the first time, all 380 BPL matches will be available to be shown live across multiple platforms, including television, the Internet and mobile, with up to 190 matches available on a VOD basis.

exchange4media Mumbai Bureau Oct 8, 2009 6:00 PM

The Ministry of Information & Broadcasting, Government of India has signed a Grant of Permission Agreement with ‘Tibetan Children’s Village School’ for establishing, maintaining and operating a community radio station (CRS) at Dharamshala Cantonment in Himachal Pradesh.

exchange4media Mumbai Bureau Oct 8, 2009 5:59 PM

Films and media services company Adlabs Films Ltd, a part of the Reliance ADA Group, has changed its name to Reliance MediaWorks Ltd with effect from October 5, 2009. This was announced at the Bombay Stock Exchange (BSE).

exchange4media Mumbai Bureau Oct 8, 2009 5:59 PM

exchange4media caught up with Duncan Morris, Vice President, Research and Marketing Development, Turner International Asia Pacific Ltd, on the occasion of the unveiling of Cartoon Network’s kids’ lifestyle research titled ‘New Generations’. Morris had quite a few interesting insights to share, especially regarding Indian kids.

Nitin Pandey Oct 8, 2009 8:32 AM

One of the key differentiators of IPL, as compared to other cricket telecasts, has been its ability to deliver relatively higher ratings even among female TG. In this context it would be worthwhile to evaluate the dynamics of male/female viewing pattern during IPL’09 and how it compares with top rated serials on GECs, and market level male/female viewing pattern differences, says mConsult’s Thomas Mathew.

Thomas Mathew Oct 8, 2009 8:31 AM

Albert Almeida has joined digital and mobile entertainment company Hungama Digital Media as Chief Operating Officer for their Mobile Business. Till recently, Almeida was Executive Vice President and Business Head of Sony Entertainment Television (SET). He will be responsible for Hungama’s domestic and international mobile business covering entertainment, platforms and applications businesses.

exchange4media Mumbai Bureau Oct 8, 2009 8:06 AM

NDTV Profit’s Shivnath Thukral has moved out of the media space and has joined the Essar Group as its Group President – Corporate Branding & Strategic Initiatives. The development would be effective October 12, 2009. Essar officials have confirmed the development to exchange4media.

Noor Fathima Warsia Oct 8, 2009 8:05 AM

Post the announcement of its brand revamp, 82-year old private sector Dhanalakshmi Bank has appointed Ogilvy & Mather as its new creative partner. The account size is in the range of Rs 15 crore. Another business in Ogilvy & Mather’s kitty is that of the Rs 10-crore Westside account. Both the wins come in the wake of multi-agency pitches.

Tasneem Limbdiwala Oct 8, 2009 8:05 AM

Mediaedge:cia (MEC) has added eight new accounts in the past few weeks. These include Ruchi Soya, Hindustan National Glass, Mont Blanc, Nationalist Congress Party, Oberoi Constructions, Helix, Tikona and the Karnataka Government’s campaign for the Global Investor Meet. According to agency officials, the annualised billings from these wins total up to Rs 150 crore.

exchange4media Mumbai Bureau Oct 8, 2009 8:04 AM

The Advertising Agencies Association of India (AAAI) has announced the recipient of AAAI Lifetime Achievement Award for 2009 – Sam Balsara, Chairman & Managing Director, Madison World. The Award will be presented to Balsara on November 13 in Mumbai for his outstanding contribution and development of professionalism in the advertising industry in India.

exchange4media Mumbai Bureau Oct 8, 2009 8:03 AM

RainMan Consulting, the brain child of Balasubramanium V and Manoj Tadepalli, is now fully operational. With an aim to be the best end to end partner for marketing effectiveness and accountability, RainMan Consulting has roped in industry veterans and academics like Santosh Desai, Andre Nair, Prof Prakash Apte and Rajiv Kucchal on their advisory board.

Tuhina Anand Oct 8, 2009 8:02 AM

With 57 community radio stations in the country so far, and counting, this medium is seen as addressing small communities and meeting an individual’s day-to-day concerns and local needs in a significant way. exchange4media speaks with some industry experts on the scope and the road ahead for growth of community radio in India.

Robin Thomas Oct 8, 2009 8:01 AM

GroupM India believes that the success for the road ahead lies in ‘Choreographing Convergence’. GroupM officials who have brought to life this way of working would be acknowledged with a newly instituted internal award – ‘Choreo’. The Choreos would be awarded at a ceremony that would take place in Mumbai on October 9, 2009.

Noor Fathima Warsia Oct 8, 2009 8:01 AM